A Plethora of Product Placement

July 07, 2010

…………………………………………………………………………………………………………………………………………………. Did you know that Rock Hudson’s character in the 1964 movie Man’s Favorite Sport worked at Abercrombie & Fitch? Did you even know that A&F has been around since 1964?! Well, I didn’t and was surprised to research that it was founded in 1892. But I digress. I’m talking about product placement. Or “brand […]

Continue Reading

How Much Is YOUR Facebook Page Worth?

June 01, 2010

A question Social Media Management Company, Vitrue, raised by creating a Social Page Evaluator, a tool designed to “provide an assessment of a brand’s Facebook Page value and the effectiveness of its social media efforts.” According to Vitrue, Starbuck’s has an annual page value of $20.7 million. The basic calculation starts by assigning a value […]

Continue Reading

Arizona Boycotters Impact a New York Tea

May 25, 2010

…………………………………………………………………………………………………………………………………………………. AriZona Iced Tea is suffering the consequences of sharing a name with the southwestern state as people upset by Arizona’s new irrigation law boycott the state as well as businesses based there. The ironic thing is that AriZona Beverage Company was founded in 1992 in Brooklyn, New York and maintains all operations in this […]

Continue Reading

Bar Call

April 30, 2010

Belve? Stones? The Shack?Here’s an interesting article on the benefits and pitfalls of developing and marketing your own brand’s bar call.What’s in a Nickname? In Spirits World, an Implied RelationshipWhat do you think? Should brands develop their own nicknames or leave it to consumers? And, what are some memorable brand nicknames that you like or […]

Continue Reading

Go Forth and Add!

April 09, 2010

As we have learned from the Chevy Nova, it is important to perform an accurate linguistic screen in all markets where you intend to launch your product. As you may have heard, the Nova was not such a big hit with Spanish-speakers. Translated literally, its name means “star” but when spoken it sounds like “no […]

Continue Reading

My Goodness

March 17, 2010

…………………………………………………………………………………………………………………………………………………. For 250 years, Guinness has been refreshing thirsty beer-lovers across the world. And, on St. Patrick’s Day, no celebration is complete without this Irish legend. To many, Guinness is so much more than a beer, it’s an experience of pure joy. Envision the Guinness experience: the request, “Guinness please;” the 119.53 second pour; the […]

Continue Reading

“Nattyisms”

October 01, 2009

…………………………………………………………………………………………………………………………………………………. Coining new words and phrases as a branding strategy seems to be rising in popularity among today’s advertising campaigns. Natural Light, who primarily focuses on a target audience of drinkers aged 21 – 35, has created an entire advertising campaign focused on coined words and humor to give their brand a fresh new edge. […]

Continue Reading

I’m Lovin It?

September 24, 2009

…………………………………………………………………………………………………………………………………………………. Every morning on my way to work I drive past McDonald’s, and every morning I can’t help but ask myself… is it really possible? Is it possible that the days of Ronald McDonald, happy meals, and gigantic golden arches are really over? The McDonald’s Company began raising eyebrows in 2003 when executives decided it […]

Continue Reading