Branding Bowl Games: Liberty Bowl

On January 2, 2009, the University of Kentucky and East Carolina University will play in the 50th annual Liberty Bowl. Without knowing its history, it is quite puzzling why a bowel game played in Memphis, TN would be called the Liberty Bowl. However, the bowl game was first played in Philadelphia, PA before it landed in Memphis in the mid-1960s.

The Liberty Bowl name certainly plays off of Philadelphia’s heritage as it is the home of the Liberty Bell. Therefore, it is fitting that the trophy presented to the winner of this game is an authentic, one-quarter-sized replica of the bell that rang in Independence Hall to announce the signing of the Declaration of Independence. To check out the Liberty Bowl yourself, click here.

By: Rebecca Parker