Branding Bowl Games: Sugar Bowl

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2009 marks the 75th anniversary of the Sugar Bowl, whose name originates from the history of Louisiana itself. Back in the 1920s, when the idea for the annual game was first discussed, Louisiana was the nation’s top sugar producer. According to an article from the New York Times (http://www.nytimes.com/2007/12/30/sports/ncaafootball/30sugar.html?fta=y), the “game’s original stadium was built on land where Étienne de Boré became the first person in La Louisiane to crystallize sugar into granules.”

The trophy for the first game, played by Tulane and Temple, was a replica of a silver wine cooler that was crafted in 1830 and donated by a French Quarter antiques dealer. Interesting that the members of the Mid-Winter Sports Association chose that symbol, rather than a connection to the refined sucrose we know and love today.