Branding Cinderella – How March Madness Success Grows Small School Brands

March 16, 2016

For smaller universities and colleges, national exposure comes along very rarely (if ever), often as an invite into the exposure behemoth that is March Madness. This inclusion provides a seat at the table and in the tens millions of brackets printed, researched, debated, analyzed, filled out and monitored by people around the world. What better time to build your brand, especially if you are in the middle of a major rebrand and are looking to push your new name/logo forward into mainstream use?

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Everything I Need to Know About Branding I Learned from College Football

September 13, 2011

Remember the adage everything I need to know I learned in kindergarten? Well let’s think about this in terms of branding; that sentence could easily translate to everything I need to know about branding I learned from college football. As I’ve written about in a number of past posts creating a memorable brand experience and […]

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Method to the Madness

May 18, 2011

College basketball season might be over but for the NCAA, March Madness is just beginning. Last October, the NCAA secured exclusive rights to the term “March Madness” from sports and entertainment marketer Intersport. Many in college athletics weren’t even aware of the eight-figure settlement until  USA TODAY reported the news in May. According to USA […]

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Campus Equity

December 01, 2008

…………………………………………………………………………………………………………………………………………………. As a North Carolina native, I’ve always considered the University of North Carolina at Chapel Hill to be synonymous with “UNC.” It was the first public university in the United States, and the only one to graduate students in the eighteenth century. The institution itself owns the trademark for UNC, as well as the […]

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Branding a National Pastime

September 02, 2008

…………………………………………………………………………………………………………………………………………………. You’d think that after spending 40+ hours a week emerged in other companies’ corporate and product branding initiatives, a person would choose to escape and relax on the weekends. But for 3-4 months a year, my weekend activities incorporate my day job, because I represent a branded tailgate party. A group of Wake Forest […]

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