Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a blog post from Evergage sums it up quite nicely: RTM is “…the practice of brands engaging their audience via content, advertising, and product […]
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Fitbit, meet Tory Burch. Tory Burch, meet Fitbit…?
Fitbit, meet Tory Burch. Tory Burch, meet Fitbit…? More and more, companies are partnering to bring products and services to consumers that cross socioeconomic, demographic and psychographic lines. Sometimes, bringing two companies together not only reaches a larger audience, but it exponentially builds their brands. Think Apple and Nike, Eddie Bauer and Ford, The […]
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And…we’re BACK!
And…we’re BACK! Hey Branders! We’ve been on a bit of a facelift hiatus since the end of last year. In conjunction with the launch of our new website, we also did a reskin our brandsalsa blog. Everything here is a bit more visually-oriented, and overall, a better reflection of Addison Whitney’s brand. Now, we’ll be […]
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TOMS Launches Marketplace, Roasting Co.; Continues To Build on Social Good Promise
TOMS Launches Marketplace, Roasting Co.; Continues To Build on Social Good Promise 10 million pairs of shoes to children in need. 150,000 people have had their sight restored. And now? One of TOMS’ latest ventures, Marketplace, brings 30 socially conscious brands together via a platform to help them succeed. Committed to give back to their […]
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Hot off the Press: Addison Whitney Feature in DTC Perspectives Magazine
Our global president, Brannon Cashion, wrote an article about pharma branding through the eyes of the consumer for DTC Perspectives Magazine’s Fall 2013 issue. Check it out: http://goo.gl/bsoh8g!
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Brand Genius: Jack Dorsey
I was in a Bank of America a week ago and came across Fortune magazine’s 40 under 40 issue. I began flipping through the pages and stumbled across Jack Dorsey; I recognized the name, but only as the co-founder of Twitter. What I learned reading the article, and doing more research on Dorsey for […]
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Chipotle: Cultivating a Better World
Back in June, I wrote about my undying love of Chipotle and its brand. I wrote about the company’s original short film, released in 2011 and entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an […]
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An Apple a Day…
So, it’s no secret that we’re fans of Apple at Addison Whitney, and today’s keynote was no exception. There is something so intoxicating about the buzz surrounding these events, and we were very excited to see the latest news unfold. Today’s keynote had several announcements, but here are the highlights. First up, two […]
Continue ReadingDestination Branding: A Look at National and Regional Brands
September 03, 2013
Today, we’re concluding a multi-week look at destination branding. So far, we’ve looked at city, state and country branding. This post will round out our series by focusing on national and regional brands. Since we’ve been covering destinations where we have offices, today’s focus will be on the U.S., Europe and Asia (and the […]
Continue ReadingDestination Branding: A Look at States and Countries around the World (Part Two)
August 22, 2013
Last year, more than one billion tourists travelled the world and five to six billion more were expected to have travelled within their own countries. With stats like that, a successful tourism brand could mean millions (or even billions) of dollars for a destination. On Tuesday, we continued our series on destination branding […]
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