CAUTION: Developing your own branding strategy may cause extreme frustration, which is hazardous to your health. Do not attempt unsupervised! Maybe hazardous to your health is a slight exaggeration, but a branding strategy is something every brand needs. Successful brands are built on a foundation of meaningful strategy that provides the framework for a […]
Continue ReadingHappy Birthday Apple Stores!
May 19, 2011
A lot has changed since 2001. Back in yesteryear Mark Zuckerberg was not a household name, the word tweeting was the sound a bird made, and as of May 2001 Apple had yet to open any retail stores – the catalyst that helped Apple become the brand that it is today. Today marks the 10th […]
Continue ReadingInsperity | What it Means to Their CEO
May 04, 2011
You may recall the posts in March about the Insperity launch. We did our best to sum up our engagement with the Administaff/ Insperity team, but it is a lot more exciting to hear about the transition directly from Insperity Chairman of the Board and CEO Paul Sarvadi. (He also happens to be one of […]
Continue ReadingJFG Coffee Sign Returns
May 03, 2011
On Saturday, a Charlotte icon returned to the city’s skyline and marked the beginning of Charlotte’s Historic Preservation Month. The JFG Special Coffee shines brightly again, now atop the VBGB Beer Hall & Garden at the North Carolina Music Factory. The NC Music Factory was a natural fit for the 40-year-old sign because the area […]
Continue ReadingInsperity | DNA of a Great Team
March 30, 2011
While a proven methodology is critical for a successful project, having the right team in place also plays a huge factor in the fluidity of any branding initiative. The Administaff/Insperity team exhibited all the characteristics of a successful project team, and the entire Addison Whitney organization would like to congratulate them on their passionate engagement […]
Continue ReadingInsperity | Taking it to the streets
March 24, 2011
On March 3, 2011, the Administaff family gathered to celebrate 25 years of success and a new beginning as Insperity. Some members of the Addison Whitney-Insperity team were lucky enough to attend and witness this magical evening. Picture this – Minute Maid Park home of the Houston Astros, deep in the heart of Texas, buzzing […]
Continue ReadingInsperity | Crafting a New Verbal Brand
March 11, 2011
Verbal Branding: Corporate Identity With directives from Market Research and Brand Strategy, the Verbal Branding team embarked on creative for the new identity. With all of our core competencies in house, it was an easy project transition to move from strategy into naming. The Verbal Branding team worked closely with the Brand Strategy team to […]
Continue ReadingInsperity | Laying the Strategic Foundation
March 09, 2011
The extensive market research conducted among internal and external audiences helped provide critical insight to help drive both brand architecture and brand positioning recommendations. Addison Whitney worked closely with various business units to understand the existing brands, their key challenges, and how each could support the Administaff corporate brand. Like many B2B companies, a mostly […]
Continue ReadingInsperity | Gathering New Insights
March 07, 2011
When Administaff first approached Addison Whitney in late 2008, it was experiencing strategic challenges similar to many of our clients. In recent years, the company had grown through acquisitions and product development, creating a need to redefine who it is (brand positioning) and how its brands relate to one another (brand architecture). Founded in 1986, […]
Continue ReadingIntroducing Insperity
March 04, 2011
…………………………………………………………………………………………………………………………………………………. For those of you who have been following our recent tweases (Twitter teases) noted by our hashtag #AW3095, you already know the news. For everyone else, it’s our pleasure to introduce Insperity, formerly Administaff. Addison Whitney has been working with the Insperity team since February 2009 and is so proud of its team’s hard […]
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