Today marks the one blemish in April’s usually blooming record: Tax Return Day. Eh, well, April is also the beginning of tornado season, but I digress. A post office’s nightmare and a CPA’s dream, tax season gives a whole new light to mathematics and itemization. People find themselves scrambling through old shoeboxes for missing receipts […]
Continue ReadingA Refreshing New Offering from Intuit
March 19, 2010
…………………………………………………………………………………………………………………………………………………. Like any good American, I was doing my taxes recently. I’m a TurboTax gal. I’ve used it for the past 6 years and it’s pretty easy. As I got closer to the end, fingers and toes crossed hoping for a refund (it didn’t work), I came to a screen with an ad for Mint.com. […]
Continue ReadingMy Bank? Or My Best Friend?
August 18, 2009
…………………………………………………………………………………………………………………………………………………. While flipping through a recent magazine, I was caught off guard by a pretty lilac background and the name Ally in elegant cursive writing. After initially dismissing the name as either an oral contraceptive or a weightless supplement, I realized that Ally was neither of the above. Ally was actually a bank (the former […]
Continue ReadingDon’t blame it, name it!
September 24, 2008
It’s a scary time for those on both Wall street and Main street. But let’s try and make some of that proverbial lemonade out of a sour economy. I don’t know about you but when I hear ‘sub-prime meltdown’, I think of something off the menu at Quiznos. I think we should take this opportunity […]
Continue ReadingNames you can bank on
April 30, 2008
In an industry as dynamic as banking, names are especially prone to being outgrown. So when an institution realizes its name is not memorable, searchable, or functional anymore . . . well, it’s always changeable. A fresh identity can provide: An Umbrella for Growth In today’s global economy, more and more financial institutions are expanding […]
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