A Refreshing New Offering from Intuit

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Like any good American, I was doing my taxes recently. I’m a TurboTax gal. I’ve used it for the past 6 years and it’s pretty easy. As I got closer to the end, fingers and toes crossed hoping for a refund (it didn’t work), I came to a screen with an ad for Mint.com. Well this is new, I thought. Those smart folks at Intuit – you know, the makers of TurboTax, Quicken, and QuickBooks – have a new product.

The name, Mint, might make you think refreshment like the plant or may make you think of making money. I like both so I checked it out. The site aggregates all of your bills, accounts and debts into one site so you can budget and easily keep an eye on your accounts. I like budgets (she says with a smirk).

But the reason I really like it? It is endorsed by Intuit. Intuit has established itself as a financial software resource and immediately I trusted my information would be secure and accurate on Mint.com as well. It turns out Intuit acquired Mint.com late last year. Before the acquisition, I wouldn’t have given the site a second look. Tying Mint.com to Intuit gives it immediate credibility and positive associations.

I tried Mint.com out and it was very easy to use. The problem is that I’m a little paranoid when it comes to giving my information out online despite Intuit’s stellar reputation for security. So, for the moment, the only mint in my life is in my green tea.