September 24, 2008

Don’t blame it, name it!

It’s a scary time for those on both Wall street and Main street. But let’s try and make some of that proverbial lemonade out of a sour economy.

I don’t know about you but when I hear ‘sub-prime meltdown’, I think of something off the menu at Quiznos. I think we should take this opportunity to give the sub-prime mortgage crisis a name with branding potential. If Lehman Brothers employees are successfully selling their company paraphernalia online, think of the merchandizing opportunities just waiting for an economic crisis brand! Mugs, hats, paper weights for those now useless stock certificates… the possibilities are endless.

The perfect name won’t be too grandiose (we don’t want to compete with The Great Depression), but will need some pizzazz (we can’t bear another snoozer like the Savings and Loan Crisis).

Here are a few names I think might help put the ‘fun’ back in hedge fund:

Bailout Bonanza
Lender Bender
Gold rush 08
Buried Treasury
Credit Crush

Got any names to add?

Contributed by: Maghan Cook

One Comment

  1. Sarah Goff   September 25, 2008 4:40 pm / Reply

    How about Mortgage Melee?

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