Ever seen a naked woman riding a Vespa? You will this summer, if you read Cosmopolitan, Lucky, or InStyle magazines. It was revealed in the New York Times this week that Zappos will launch an ad campaign in August featuring nearly naked models doing everything from hailing a cab to playing Frisbee. The campaign touts […]
Continue ReadingBrand Endorsement ROI
June 08, 2011
I’m a Roger Federer fan. I set my alarm to wake up on Sunday (at 9 am) and watch with the hopes of him beating Nadal in the final match of the French Open. Well it wasn’t in the cards this year. But while watching the French Open this past weekend I couldn’t help but […]
Continue ReadingOprah’s Last Show
May 25, 2011
As Tom Hanks said on an Oprah show earlier this season, the phrase “Did you see Oprah today?” is going to be removed from our vocabulary after today. Today marks the end of the 25 year run of The Oprah Show. Let’s take a moment to relive some of our favorite moments. You get a […]
Continue ReadingTag, You’re It!
May 16, 2011
Facebook recently introduced a subtle change and for once it won’t change the appearance of your news feed. Facebook introduced a new feature that allows users to identify people or objects that have their own Facebook Pages. Previously, users could only tag their friends. Now users can tag celebrities or public figures they meet or […]
Continue ReadingMarketing Mexican History
May 05, 2011
Just as we tuck away our green shirts from St. Patrick’s Day, May arrives bringing us a new celebratory holiday. And consumers aren’t the only ones celebrating. A minor holiday in Mexico, celebrating a victory over the French at the Battle Of Puebla, Cinco de Mayo gained popularity in the 1950’s and 1960’s because of […]
Continue ReadingKnow & Love
December 23, 2010
…………………………………………………………………………………………………………………………………………………. Is there any Christmas character more iconic than Santa Claus? The belly o’ jelly, the tress-dressed face and the bright red suit with snowy fur all wrap up to create the jolliest man we know.While you can buy Coke anytime and almost anywhere, my favorite holiday brand is Santa himself. We can thank Coca-Cola […]
Continue ReadingKelloggs Pops Up in Times Square
September 15, 2010
…………………………………………………………………………………………………………………………………………………. Times Square boasted a new store recently and the streets have been abuzz over the sweet addition. Promoters call it Pop-Tarts World and the 3200 square foot space contains an hourly light show, a café offering over 30 snacks and desserts including Pop-Tarts Sushi a as well as an interactive create-your-own-variety-pack vending machine. Though […]
Continue ReadingConfessions of a Name-Induced Shopper
September 08, 2010
………………………………………………………………………………………………………………………………………………….Be honest – have you ever bought a product solely because of its name or packaging?*whispers* I have.The bottle’s appearance sucked me in, the matte hot pink and matte yellow bottles at the end of a sea of glossy blue and purple cans. I moved in closer, seeing the name EOS emblazoned across the top. […]
Continue ReadingPaint Scheming
August 18, 2010
My latest obsession: virtually painting my fingernails on OPI using their vast palette of audacious hues.Why don plain old red when you could rock Tasmanian Devil Made Me Do It? You could scrap a shade of red altogether and try Who the Shrek are you? Or, you could really splurge with Extravagance. Hard Candy makes […]
Continue ReadingNew Kotex Commercials
June 15, 2010
Need a good laugh? Be sure to check out the latest Kotex commercials. If you’ve already been caught off guard by them, you are not alone! The commercials mock feminine product commercials of the past that have typically featured women “practicing yoga in white spandex, riding white horses along the beach, or airborne in cheerleader […]
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