As someone who holds a deep passion for the branding and marketing industry, I tend to informally monitor a brand’s progression over time. Just like most people in the business, I’m a bit of an industry critic – some brands I naturally root for and some I root against. Today, however, I want to talk […]
Continue ReadingPinterest: A New Way to Market Your Brand
February 07, 2012
There are many websites out there that help us find the things we are interested in such as Google and Stumble Upon, but recently there has been a growing interest in organizing these likes and interests on one platform. And that’s where Pinterest comes in, and as it grows in popularity more than just its […]
Continue ReadingGoogle This and Google That
January 10, 2012
There are certain brands that fascinate me and I can never learn enough about them. Google is one of those brands. I recently finished Douglas Edwards’ book “I’m Feeling Lucky: The Confessions of Google Employee Number 59” and I can’t stop talking about it. Just ask my coworkers – it’s been Google does this and […]
Continue ReadingTop Three Tips for Internal Branding
October 14, 2011
One of the keys to building a successful brand externally is to build your brand internally. Not only do your employees live and breathe the brand each day, but they are the ones communicating it to your current and future customers. So how do you develop a successful internal branding campaign? Here are a few […]
Continue ReadingWhat is Employer Branding?
September 06, 2011
It’s easy for you to start talking about the products or services your company offers, but how do you talk about your company itself? It’s not enough to promote one of your own brands, companies must brand themselves as employers. Brett Minchington, Chairman/CEO of Employer Brand International, defines your employer brand as “the image of […]
Continue ReadingBrandverbs: The Highest Mark of Success?
August 26, 2011
When was the last time you said: “I’m going to go use a search engine to look up information on tonight’s event.” The answer to that is either never, or sometime circa the early 2000’s, but since then it’s more than likely that most Americans say “I’m going to go Google more information on tonight’s […]
Continue ReadingHow Social Media Can Help Branding
August 22, 2011
Social media is a great way to help promote a brand because of convenience and connection. Social networks are unlike other marketing platforms because they offer brands an easy access to target audiences, and the ability to maintain online relationships. An online brand profile allows a company to introduce its brand identity, and make the […]
Continue ReadingThe Situation with Celebrity Endorsement
August 17, 2011
From credit cards to sneakers, it is not uncommon to see celebrities endorsing a brand. The basic idea of an endorsement is pretty simple: People like celebrities. So, if a celebrity says that he or she likes a particular product, then people will like that product too. But what happens when that celebrity endorsing your […]
Continue ReadingAvoid the Noid, Round Two
August 11, 2011
Mascots are generally likeable characters. Familiar faces like Tony the Tiger and Ronald McDonald often hold a nostalgically happy place in the memories of most Americans. But let’s be honest – who ever really liked the Noid? Domino’s Pizza’s short-lived, floppy-eared mascot is making a present-day comeback after a retirement that’s lasted for 23 years. […]
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