September 22, 2011

Product Naming: Invisibelt

Love this product. Love the name just about as much. While it’s reminiscent of my school-girl dreams of becoming Wonder Woman one day (yes, it was a gold belt but an invisible plane), this product meets the needs of women on so many levels. No longer having to choose a traditionally bulky accessory, gals can keep their fashion integrity while still maintaining comfort and style.

The manufacturers of the Invisibelt could have gone a lot of different directions when deciding on a name – trendy, obscure, arbitrary. Instead, they spoke to form and function. Nice job being clever with a descriptive name.

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