Facebook recently introduced a subtle change and for once it won’t change the appearance of your news feed. Facebook introduced a new feature that allows users to identify people or objects that have their own Facebook Pages. Previously, users could only tag their friends. Now users can tag celebrities or public figures they meet or […]
Continue ReadingBrand Refreshment: Belk vs. Gap
November 01, 2010
…………………………………………………………………………………………………………………………………………………. Much of October’s design buzz was focused on the new Gap logo. With the change came die-hard Gap customers commenting on blogs, Facebook sites, and within the design community. Marka Hansen, president of Gap North America, initially defended the logo, writing that the move brings Gap into the modern age. “We want our customers […]
Continue ReadingHow Much Is YOUR Facebook Page Worth?
June 01, 2010
A question Social Media Management Company, Vitrue, raised by creating a Social Page Evaluator, a tool designed to “provide an assessment of a brand’s Facebook Page value and the effectiveness of its social media efforts.” According to Vitrue, Starbuck’s has an annual page value of $20.7 million. The basic calculation starts by assigning a value […]
Continue ReadingTwitter is watching you.
May 13, 2010
……………………………………………………………………………………………………………….. Although Animal Farm is one of my favorite novels, George Orwell really annoyed me with 1984. Well, just kidding, I really liked that book too. I was just bitter that he picked my birth year to predict a totalitarian world where privacy and civil rights didn’t exist anywhere. I mean, I thought 1984 was […]
Continue Reading3/50 Project
March 22, 2010
Have you heard about the 3/50 project? As of March 10, 2010, this project reached 50,000 Facebook fans and over one million page views. So what is it? Project 3/50 was founded by Cinda Baxter and built on the simple premise that to build a stronger economy, we need to inspire and thank consumers for […]
Continue ReadingWhat the buzz, Google?
February 12, 2010
…………………………………………………………………………………………………………………………….. I woke up this morning to find out something was different with my Gmail. Overnight it seems as if Google and Facebook have fornicated their technological impulses and created the newest love child of the social networking world: Google Buzz. Though Twitter might demand a paternity test from Google, this “buzzing” community is the […]
Continue ReadingCarnival Introduces FunHub
September 27, 2009
Carnival Cruise Lines debuts its Dream ship this fall with a 12 day Grand Mediterranean Cruise departing from Rome. Onboard this grand ship will be the company’s latest innovation, dubbed the FunHub, a comprehensive shipboard intranet portal featuring the cruise industry’s first on-board social network. The portal provides access to a wide variety of information […]
Continue ReadingFacebook Face-Offs
February 18, 2009
…………………………………………………………………………………………………………………………………………………. Facebook is moving into the global market with much success, but according to BusinessWeek, the competition overseas has the traffic, and the brands, to put up a decent fight. Here are the social networking sites defending their turf: Hyves: The Netherlands: 5.7 million users Hyves is based on the English word “beehive”. It has […]
Continue ReadingWord Play and Word Loss
August 06, 2008
…………………………………………………………………………………………………………………………………………………. This story I find amazingly ironic since my job is to solely work with words and letters, manipulate them, move them around, and create new ones to differentiate them from other existing brands. If any of you are familiar with and addicted to the Facebook application Scrabulous, then your life has probably changed recently. […]
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