Remember the adage everything I need to know I learned in kindergarten? Well let’s think about this in terms of branding; that sentence could easily translate to everything I need to know about branding I learned from college football. As I’ve written about in a number of past posts creating a memorable brand experience and […]
Continue ReadingScandals: can they be good for a brand?
August 12, 2011
That iconic “swoosh” is easily recognized by millions of people around the world as the logo for Nike. Its influence reaches far and its endorsements are many, so it’s understandable that devout sports fans (and anyone that watches the news) remembers when Michael Vick lost his Nike endorsement after pleading guilty to dog fighting charges […]
Continue ReadingBrand Endorsement ROI
June 08, 2011
I’m a Roger Federer fan. I set my alarm to wake up on Sunday (at 9 am) and watch with the hopes of him beating Nadal in the final match of the French Open. Well it wasn’t in the cards this year. But while watching the French Open this past weekend I couldn’t help but […]
Continue ReadingMethod to the Madness
May 18, 2011
College basketball season might be over but for the NCAA, March Madness is just beginning. Last October, the NCAA secured exclusive rights to the term “March Madness” from sports and entertainment marketer Intersport. Many in college athletics weren’t even aware of the eight-figure settlement until USA TODAY reported the news in May. According to USA […]
Continue Reading24 Hours of Booty
August 03, 2010
…………………………………………………………………………………………………………………………………………………. This weekend, more than 1,200 cyclists converged on Charlotte for 24 Hours of Booty. For 24 hours, cyclists rode a nearly three mile loop around the Myers Park neighborhood in a sign of unity against all types of cancer. This annual event raises money for cancer research and survivorship. This year, participants raised more […]
Continue ReadingOlympic Mittens: A Brand in Demand
March 11, 2010
When my mom called to tell me she was the proud owner of this season’s hottest clothing item, I thought she may have bought some boots with the fur. Lo and behold, she got her hands on some of the red Olympic mittens, an early birthday present from my dad. The latest craze, these branded […]
Continue ReadingLowe’s Says ‘No’
August 20, 2009
Last year, the Concord, NC street that takes hundreds of thousands of racing fans to Lowe’s Motor speedway was re-named Bruton C. Smith Boulevard in honor of the Speedway Motorsports Inc. owner. Next year, the track itself will undergo a name change as well. On Thursday, Lowe’s announced that it will not renew its naming […]
Continue ReadingTechnology Brands Help Edge Out the Competition
July 02, 2009
…………………………………………………………………………………………………………………………………………………. Addison Whitney has two new names and logos to add to its portfolio in the running world: StabilicoreTM, which is a technology brand for New Balance shoes, and Aceba, a Dry Lubricant used in Asics Chafe FreeTM products. For those who think that Nike is supreme when it comes to athletic footwear, runners will […]
Continue ReadingSuper Bowl Brands: GoDaddy
February 01, 2009
…………………………………………………………………………………………………………………………………………………. Move over Janet Jackson, your wardrobe malfunction isn’t the only risqué entry in the Super Bowl history books. GoDaddy.com, the world’s largest online domain name registrar, will run one 30 second advertisement during the 2009 Super Bowl that will be sure to catch your eye—if it airs. GoDaddy has a losing record against the […]
Continue ReadingSuper Bowl Brands: Audi
January 31, 2009
Does Audi Have Another Winner? Last year, Audi’s Super Bowl spot featured its R8 sport car in a spoof of “The Godfather.” Audi saw quite the ROI on this 60 second spot, earning Audi a second place finish in “total buzz” after the game and successfully drove traffic to Audi’s website. Audi’s 2008 ad featured […]
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