While I was on the verge of purchasing a puppy it got me thinking about puppy names. I could go with the standard cool name like Bruiser, to the more traditional name like Baxter, to the type of breed. Each breed of dog has its own characteristics, attributes and benefits, similar to that of a […]
Continue ReadingGen-Ed
October 29, 2008
What’s your generation? Interbellum Generation (born 1901 – 1910) Derived from the Latin inter- between and bellum- war, this generation was too young to have served in World War I, and generally too old for World War II. The Greatest Generation (born 1901 – 1924) This generation fought and/or kept the home front intact during […]
Continue ReadingBranding on a Budget
October 20, 2008
…………………………………………………………………………………………………………………………………………………. With the economy slowing, many consumer brands are feeling the pressure to keep customers spending, which means better deals for us! Listed below are just a few brands that are attempting to leverage the recent economic crisis. TARGET: Target’s new TV ad campaign focuses on a more cost friendly approach to everyday life. The […]
Continue ReadingRedefining High Definition
October 01, 2008
Laminate countertops have long been recognized for their scratch-resistance, long wear time, and easiness to clean and maintain. The product is an economical choice for homeowners, but the accessibility and appeal of granite and quartz for use in kitchens and bathrooms recently has given laminate manufacturers cause for redesign and rebranding. Wilsonart’s new “high definition” […]
Continue ReadingBaby Names
September 22, 2008
Forget the book of 1,000 baby names. Try consulting a calendar, the produce section at the grocery store or a list of inspirational words instead. If the names of Hollywood babies are any indication, non-traditional baby naming is becoming the new norm. Even if the majority of people aren’t going quite so far as to […]
Continue ReadingBeer: It’s Not Just for Men
September 11, 2008
As beer consumption decreases, brewers in the U.K. are attempting to attract a new segment of consumers: women. According to a recent article in the Wall Street Journal, a study by Coors found that beer’s biggest competitors are wine and vodka- both of which are largely popular with women. So why don’t women drink beer? […]
Continue ReadingWord of the day: Staycation
September 08, 2008
Although this word isn’t defined in the dictionary yet, it is in Wikipedia. According to Wikipedia, a staycation is a period of time in which an individual or family stays at home and relaxes at home or takes day trips from their home to area attractions. This word has become increasingly popular over the summer […]
Continue ReadingWord of the day: Hypermiler
August 27, 2008
…………………………………………………………………………………………………………………………………………………. According to Wikipedia, hypermilers are drivers who exceed the United States Environmental Protection Agency (EPA) estimated fuel efficiency on their vehicles by modifying their driving habits. The energy in fuel consumed in driving is lost in many ways, including engine inefficiency, aerodynamic drag, rolling friction, and kinetic energy lost to braking. Driver behavior can […]
Continue ReadingTrend Watch: Drug Delivery
August 19, 2008
…………………………………………………………………………………………………………………………………………………. As pharmaceuticals are becoming more sophisticated, the need for targeted and effective modes of administration is becoming more apparent: a trend that is not being ignored by companies worldwide. Drug delivery is an increasingly dynamic sector of the pharmaceutical industry, and it may prove to be one of the most interesting areas of growth […]
Continue ReadingBranding Happy Hour
August 11, 2008
…………………………………………………………………………………………………………………………………………………. While relaxing on the outdoor patio at M5 in SouthPark, enjoying one of their “signature cocktails,” I began to question the connection between my drink selection and the names assigned to the drinks at this particular restaurant. Sure, the “French Grape Crush” is an indisputably delicious blend of white rum, crushed red grapes, soda […]
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