Farewell Grandma’s Belk

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Growing up in the South, Belk department stores have been a shopping staple. When I was young, I remember going to Belk with my grandmother and thinking it was so fancy. Just look at its logo. It’s cursive. That’s the ultimate in fancy to a seven-year-old. But I’m not seven anymore and while I love a good Belk sale, it seems too old for me.

But the traditional image of Belk is no more as it rebrands and gets ready to unveil its new, modern logo and tagline: “Modern. Southern. Style.”

This new strategy is a big departure from the image of Belk many people my age have in my mind. And, it’s a great move. Major department stores like Macy’s have regularly updated its image through major advertising campaigns with high profile celebrities.

According to the Charlotte Observer, shoppers in key markets for Belk can expect to see changes as early as Nov. 1. The new look and feel will do a lot to refresh the image of this Charlotte-based chain. And if you’re reading this Belk, this is so exciting I think a month-long Customer Appreciation mega sale is in order, especially here in Charlotte.