There are certain brands that fascinate me and I can never learn enough about them. Google is one of those brands. I recently finished Douglas Edwards’ book “I’m Feeling Lucky: The Confessions of Google Employee Number 59” and I can’t stop talking about it. Just ask my coworkers – it’s been Google does this and […]
Continue ReadingTop Three Tips for Internal Branding
October 14, 2011
One of the keys to building a successful brand externally is to build your brand internally. Not only do your employees live and breathe the brand each day, but they are the ones communicating it to your current and future customers. So how do you develop a successful internal branding campaign? Here are a few […]
Continue ReadingHere’s to Steve
October 06, 2011
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t […]
Continue ReadingBrand Endorsement ROI
June 08, 2011
I’m a Roger Federer fan. I set my alarm to wake up on Sunday (at 9 am) and watch with the hopes of him beating Nadal in the final match of the French Open. Well it wasn’t in the cards this year. But while watching the French Open this past weekend I couldn’t help but […]
Continue ReadingOprah’s Last Show
May 25, 2011
As Tom Hanks said on an Oprah show earlier this season, the phrase “Did you see Oprah today?” is going to be removed from our vocabulary after today. Today marks the end of the 25 year run of The Oprah Show. Let’s take a moment to relive some of our favorite moments. You get a […]
Continue ReadingInsperity | Taking it to the streets
March 24, 2011
On March 3, 2011, the Administaff family gathered to celebrate 25 years of success and a new beginning as Insperity. Some members of the Addison Whitney-Insperity team were lucky enough to attend and witness this magical evening. Picture this – Minute Maid Park home of the Houston Astros, deep in the heart of Texas, buzzing […]
Continue ReadingInsperity | Laying the Strategic Foundation
March 09, 2011
The extensive market research conducted among internal and external audiences helped provide critical insight to help drive both brand architecture and brand positioning recommendations. Addison Whitney worked closely with various business units to understand the existing brands, their key challenges, and how each could support the Administaff corporate brand. Like many B2B companies, a mostly […]
Continue ReadingInsperity | Gathering New Insights
March 07, 2011
When Administaff first approached Addison Whitney in late 2008, it was experiencing strategic challenges similar to many of our clients. In recent years, the company had grown through acquisitions and product development, creating a need to redefine who it is (brand positioning) and how its brands relate to one another (brand architecture). Founded in 1986, […]
Continue ReadingIntroducing Insperity
March 04, 2011
…………………………………………………………………………………………………………………………………………………. For those of you who have been following our recent tweases (Twitter teases) noted by our hashtag #AW3095, you already know the news. For everyone else, it’s our pleasure to introduce Insperity, formerly Administaff. Addison Whitney has been working with the Insperity team since February 2009 and is so proud of its team’s hard […]
Continue ReadingFollow #AW3095
February 23, 2011
We have some very exciting news here at Addison Whitney. But, we can’t tell you yet. And we’re having a great time tweasing (Twitter teasing) you. If you don’t already follow @brandsalsa or @addisonwhitney, we would love for you to follow us now. Each day, we’re giving you written or picture clues to where we […]
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