Got Turkey Neck?

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What exactly is Turkey Neck? Do I have one? How do you know, and why am I even asking these questions?

StriVectin Neck Cream has used this inquisitive tactic to uncover various fears of women, and by fears, I’m referring to the ones created by the beauty industry. Sporting a prestigious black and gold layout, a new print advertisement for this product bluntly asks, Got Turkey Neck?

Most women have never heard this phrase; therefore, have never even thought to look for ways of treating it. Well lucky for them, StriVectin has now not only allowed women to self-diagnose themselves with Turkey Neck; they have also so generously provided a neck cream solution for only $90.00 for a 1.4oz Jar. It is now available at Bloomingdale’s, Saks Fifth Avenue, Sephora, Macy’s, Dillard’s, Lord & Taylor, and Ulta. StriVectin seems to focus on appealing to a high-end target market while bruising women’s self esteems.

A classic battle between brand message vs. brand positioning, StriVectin has combined a jab at self-confidence with a golden star proclaiming “The #1 prestige skin cream in the entire world (including France, of all places!).” This clash delivers a confusing and offensive message to vulnerable women already at the mercy of our appearance based society. Save the turkey for Thanksgiving, take care of your personal beauty needs, and leave the industry created problem/solution products on the shelves of high-end retail stores.

Contributed by Carrie Friedrich