It’s Back

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Did you hear that noise earlier last week? It was the sound of millions of Americans rejoicing. Why? The McRib is back, of course.

Considering there’s a McDonald’s on every corner, it’s interesting how McDonald’s has been able to make a pork sandwich so exclusive. Thousands wait for sightings each year on the McRib locator website. Facebook groups beg for its return. Well folks, prayers have been answered because 2010 is the magical year when all U.S. McDonald’s are carrying the sandwich (for a limited time of course).

I think the last McRib I had was in 1996, but something about the McRib is exciting each year. And not just for me, remember Jack Osbourne’s excitement (video is bleeped but probably NSFW)?

This year, McDonald’s McRib ad campaign highlights the love and passion people have for the sandwich as opposed to focusing on the exclusivity alone. Yep, love and passion for a pork sandwich.

Have you had a McRib sandwich yet?