Anatomy of online photo book branding

November 15, 2011

Anyone who knows me understands that I am happiest when I’m creating something new. My pulse races when I enter art supply and craft stores, clay studios, fabric warehouses, and boutiques centered around handmade wares. A valid vacation for me can be defined as hours spent walking the aisles of Hobby Lobby or AC Moore […]

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Daily deal sites bring flavor to naming

November 09, 2011

It’s become a household name: Groupon … the fusion of ‘group’ + ‘coupon’ makes sense on all fronts from a naming perspective. The Groupon magic goes like this: Groupon negotiates huge discounts—usually 50-90% off—with popular businesses. They send the deals to thousands of subscribers in their free daily email, and then send the businesses a […]

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Community Naming: The Center

November 07, 2011

The idea: creative. The purpose: admirable. The name: underwhelming. Pegasus Global Holdings has secured 20 square miles in New Mexico to serve as a mock town where they can study the environmental and global effects of specific technologies. “Innovators … (can) to test renewable energy innovations in real world conditions, such as how does a […]

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The Pros and Cons of Ice Cream Sandwich

October 21, 2011

Typically our clients use an intentionally obscure project name to avoid internal rallying around the code name. Google seemed to embrace the methodology of marketing the code name, and has built an entire strategy out of the process. Enter Ice Cream Sandwich.   While I’m all for food references and love the imagery evoked by […]

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Product Naming: Invisibelt

September 22, 2011

Love this product. Love the name just about as much. While it’s reminiscent of my school-girl dreams of becoming Wonder Woman one day (yes, it was a gold belt but an invisible plane), this product meets the needs of women on so many levels. No longer having to choose a traditionally bulky accessory, gals can […]

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Product Naming Spotlight: The Transition

September 14, 2011

It’s a bird … it’s a plane … it’s a car. Actually, it’s two out of three: a plane that transitions into a road-use vehicle. Hence the name: The Transition. For pilots, simply land at the airport, fold your wings up and drive home. I appreciate the simplicity of the name selected by the manufacturer, […]

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Welcome Garrett Lee Jobes

May 13, 2011

We are so excited to welcome Garrett Lee Jobes into the world, and congratulate Allison and Andy with their new blessing. Garrett was born at 8:15pm on Wednesday, May 11, weighing 7lbs, 10oz and 20.5 inches long. Allison is a member of Addison Whitney’s Verbal Branding Department, and our entire team has been speculating on […]

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Welcome Emmerson Rose Everidge

May 04, 2011

The entire Addison Whitney team would like to welcome Emmerson Rose Everidge to our family. As our newest “designer-in-training”, Emmerson will learn from the best, our very own Kristin Everidge, Manager of Visual Branding. Baby E was born April 28th at 7:53am, weighing 8lbs, 10oz and 20 1/4″ long. Congratulations Kristin and Brannon. We are […]

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Insperity | DNA of a Great Team

March 30, 2011

While a proven methodology is critical for a successful project, having the right team in place also plays a huge factor in the fluidity of any branding initiative. The Administaff/Insperity team exhibited all the characteristics of a successful project team, and the entire Addison Whitney organization would like to congratulate them on their passionate engagement […]

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Happy St. Patrick’s Day

March 17, 2011

  [jj-ngg-jquery-carousel html_id=”about-jcarousel” gallery=”1″ width=”150″ height=”100″ visible=”3″ scroll=”1″ auto=”3″] In honor of old St. Patty himself, here’s an homage to some notably original ‘green’ brands. Enjoy!

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