Anyone who knows me understands that I am happiest when I’m creating something new. My pulse races when I enter art supply and craft stores, clay studios, fabric warehouses, and boutiques centered around handmade wares. A valid vacation for me can be defined as hours spent walking the aisles of Hobby Lobby or AC Moore […]
Continue ReadingDaily deal sites bring flavor to naming
November 09, 2011
It’s become a household name: Groupon … the fusion of ‘group’ + ‘coupon’ makes sense on all fronts from a naming perspective. The Groupon magic goes like this: Groupon negotiates huge discounts—usually 50-90% off—with popular businesses. They send the deals to thousands of subscribers in their free daily email, and then send the businesses a […]
Continue ReadingCommunity Naming: The Center
November 07, 2011
The idea: creative. The purpose: admirable. The name: underwhelming. Pegasus Global Holdings has secured 20 square miles in New Mexico to serve as a mock town where they can study the environmental and global effects of specific technologies. “Innovators … (can) to test renewable energy innovations in real world conditions, such as how does a […]
Continue ReadingThe Pros and Cons of Ice Cream Sandwich
October 21, 2011
Typically our clients use an intentionally obscure project name to avoid internal rallying around the code name. Google seemed to embrace the methodology of marketing the code name, and has built an entire strategy out of the process. Enter Ice Cream Sandwich. While I’m all for food references and love the imagery evoked by […]
Continue ReadingProduct Naming: Invisibelt
September 22, 2011
Love this product. Love the name just about as much. While it’s reminiscent of my school-girl dreams of becoming Wonder Woman one day (yes, it was a gold belt but an invisible plane), this product meets the needs of women on so many levels. No longer having to choose a traditionally bulky accessory, gals can […]
Continue ReadingProduct Naming Spotlight: The Transition
September 14, 2011
It’s a bird … it’s a plane … it’s a car. Actually, it’s two out of three: a plane that transitions into a road-use vehicle. Hence the name: The Transition. For pilots, simply land at the airport, fold your wings up and drive home. I appreciate the simplicity of the name selected by the manufacturer, […]
Continue ReadingWelcome Garrett Lee Jobes
May 13, 2011
We are so excited to welcome Garrett Lee Jobes into the world, and congratulate Allison and Andy with their new blessing. Garrett was born at 8:15pm on Wednesday, May 11, weighing 7lbs, 10oz and 20.5 inches long. Allison is a member of Addison Whitney’s Verbal Branding Department, and our entire team has been speculating on […]
Continue ReadingWelcome Emmerson Rose Everidge
May 04, 2011
The entire Addison Whitney team would like to welcome Emmerson Rose Everidge to our family. As our newest “designer-in-training”, Emmerson will learn from the best, our very own Kristin Everidge, Manager of Visual Branding. Baby E was born April 28th at 7:53am, weighing 8lbs, 10oz and 20 1/4″ long. Congratulations Kristin and Brannon. We are […]
Continue ReadingInsperity | DNA of a Great Team
March 30, 2011
While a proven methodology is critical for a successful project, having the right team in place also plays a huge factor in the fluidity of any branding initiative. The Administaff/Insperity team exhibited all the characteristics of a successful project team, and the entire Addison Whitney organization would like to congratulate them on their passionate engagement […]
Continue ReadingHappy St. Patrick’s Day
March 17, 2011
[jj-ngg-jquery-carousel html_id=”about-jcarousel” gallery=”1″ width=”150″ height=”100″ visible=”3″ scroll=”1″ auto=”3″] In honor of old St. Patty himself, here’s an homage to some notably original ‘green’ brands. Enjoy!
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