September 14, 2011

Product Naming Spotlight: The Transition

It’s a bird … it’s a plane … it’s a car. Actually, it’s two out of three: a plane that transitions into a road-use vehicle. Hence the name: The Transition.

For pilots, simply land at the airport, fold your wings up and drive home.

I appreciate the simplicity of the name selected by the manufacturer, Terrafugia. Appealing to the pain point of pilots who face a dilemma of transportation once they land their aircraft, the name speaks to the benefit of ‘transitioning’ from plane to road vehicle.

The company could have chosen a more unique approach; after all, this is basically the FIRST flying car. Are they leaving open space for future manufacturers to own the category with a more memorable name (think what Swiffer did to the sweeping/mopping category)? I’m not sure. With close to a $300,000 price point, I think they’re pretty safe in the space right now.

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