December 06, 2011

The Brands of 2011



It’s officially December, I know you’re probably thinking the same thing I am, where has 2011 gone? The month of December doesn’t just kick the holiday celebrations into high gear, but every imaginable countdown of “best this” and “top this” will begin as 2011 comes to a close. And here at brandsalsa it’s no different! Throughout the month of December we’ll be listing out (in no particular order) the most talked about brands in 2011.

Every Monday, Tuesday, Thursday, and Friday I’ll add to the list, so check back often to see who made the cut!

And without further ado, the most talked about brands of 2011 are:

Kraft Macaroni & Cheese
In 2011 Kraft Macaroni & Cheese, the delicious blue box brand that has been a staple in the lives of American children since 1937 sought to break their traditional advertising mold and go after a more adult audience. With the creative assistance of ad agency Crispin Porter + Bogusky, Kraft impelemented three highly innovative social media campaigns: Mac & Jinx, Mac & Cheese TV, and Smile Tagging. When the campaigns were done running the brand netted 400% increase in followers and became a trending topic, with at one point 300 mentions per minute of “Mac & Cheese.”

Chrysler
Starbucks
Verizon Wireless

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