The Ugliest Thing at Urban Outfitters
No, it’s not a faded shirt or a floppy hat that looks like it came from my grandmother’s attic. The ugliest thing you’ll find at Urban Outfitters is the new logo/look of the website. In a surprising move, Urban Outfitters has changed the color palette of its website and debuted a new logo that looks like it was created with Word Art.
Though the store is in good company–Gap and Belk have also unveiled new logos this year–the move doesn’t fit the Urban Outfitters brand. Urban Outfitters is all about being hip, cool and ahead of the curve. Refreshing its logo after so many “mainstream” stores have already done so makes Urban Outfitters look like a crowd follower, rather than a trendsetter. There is also nothing particularly unique, edgy or very cool about the new design or website. The font and color palette are fairly generic looking, even boring.
On the other hand, the new logo is pretty fitting for a store full of retro styles. It looks just like the cover my fourth grade book report.
UPDATE: Urban Outfitters changed the look of their site to something more streamlined less ridiculous.
Do you know if Urban Outfitters changed the in-store logo/design as well, or if it was just the website? Because I get the sense Gap had been phasing in the new logo for a while, because some of the clothes I bought there months ago have that logo. Maybe Urban is just testing it out, or gradually phasing it in?
I agree that the new one looks generic.
This logo looks older and more tired than any hat from my grandmother’s attic.
Wow. Really? Someone make them change it back. I’m speechless…
All we need is a shadow effect and some sort of fading color and it WILL be the cover of my fourth grade book report. Although lately I feel incredibly old shopping there so perhaps they’re hitting their demographic.
Changing logos is a tricky proposition. Many companies do this without thinking how their customers will respond and find out belatedly it is not what the customers want or have been used to. It will be interesting to find out how they respond to this change.
Ughh it feels like I’m at the L.L. Bean website or something
Thankfully they changed it again. The first change was pretty awful.