Back the Buzz By Meara Lyons It’s remarkable how sports can bring people together. People from all walks of life find community in sporting events and teams. What becomes even more fascinating is when a team evolves because of its fans and the resulting atmosphere is utterly electric. What does this have to do with […]
Continue ReadingHumanitarian, Do-gooder Brands
May 21, 2013
I started writing today’s post about the recent controversy surrounding Abercrombie & Fitch and the effect on its brand, but I discovered I couldn’t be happier that I’m not a reporter – no matter how I approached it, I couldn’t be objective. A few links surrounding the story are below this post; feel free to […]
Continue ReadingBranding 101: Product Placement and TV Shows
May 14, 2013
Branding has become such a general term – a catch-all for everything relating to a brand: names, logos, portfolio organization (we call this architecture), advertising, public relations and marketing. In its purest form, branding is defined as “the promoting of a product or service by identifying it with a particular brand.” So, sticking with this […]
Continue ReadingFor the Love of Moms
May 09, 2013
With Mother’s Day this weekend, we found it apropos to focus on how brands capitalize on this holiday to generate buzz and attention. First off, a little history about Mother’s Day: 150 years ago, Anna Jarvis, an Appalachian homemaker, organized a day to raise awareness of the poor health conditions in her community, a […]
Continue ReadingTo Vine or Not To Vine
April 30, 2013
So, what’s Vine? It’s a Twitter-owned mobile app that lets users create and post up to six-second video clips. Basically, its video creation meets stop motion animation meets mobile flexibility. What does this have to do with branding? Well, when you think about it, a lot that can happen in six seconds. And, […]
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