March 13, 2015

AW Capabilities Month Verbal Branding Week in Review

Welcome to Addison Whitney Capabilities Month!

Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels.

This week, we focused on Verbal Branding, which encompasses the verbal aspects of your branding portfolio, such as name brand and tagline development. In this special edition of the AW Rewind, we will take a look back at the verbal branding-focused brand salsa posts from this week!

 What is Verbal Branding?

At Addison Whitney, our philosophy when it comes to verbal branding is “Play on words? Don’t mind if we do!”OfficeImages_9

Branding is the construction of an identity, and a continual process, but at the foundation of every brand is its name. A strong brand name can convey a number of things like quality, reliability or clarity. But good names don’t happen overnight or by chance. It takes the perfect balance of creativity, purpose and strategic thinking to create strong brand names, which is something our verbal branding team has perfected over the years. Read more…

 AW Capabilities Month Case Study Wednesday: Goodyear

As one of the leading global branding firms, Addison Whitney is behind some of the world’s strongest and most iconic brands. We’re proud of the work we do for all of our clients and love sharing our stories, especially our visual branding experience. That’s why this week’s “Case Study Wednesday”, where we highlight one of our amazing clients and the work we have done with them, will focus on our verbal branding work!

Our case study this week highlights Addison Whitney’s work with Goodyear. Addison Whitney has worked with Goodyear on a number of projects, including the brand development of three tire lines. Read More…

4 Traits of a Great Brand Name

OfficeImages_18What makes a “great” brand name? The impact it can have on an overall brand is inarguable. As is mentioned in the above quote from the Addison Whitney website, it can serve as the foundation of a brand, the cornerstone on which the rest of the brand is built.

At the same time, this power and importance in a name to a brand can have the opposite effect if the name doesn’t meet the high standards that every brand should set for themselves. This is why it is crucial for a brand’s success that they find the right brand name, which will probably possess one of these four traits… Read More…

Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – TwitterFacebookLinkedIn and Google+.

Want to get exposed to real projects and attain real-life knowledge and skills vital for success in verbal branding? Click here for information about interning with the Addison Whitney verbal branding team!


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