March 09, 2015

AW Capabilities Month: What is Verbal Branding?

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels.

This week, we are focusing on Verbal Branding, which encompasses the verbal aspects of your branding portfolio.

But what is Verbal Branding? What does it mean to you? Make sure to join the conversation on social media using the hashtag #AWCapabilitiesMonth.

At Addison Whitney, our philosophy when it comes to verbal branding is “Play on words? Don’t mind if we do!”

Branding is the construction of an identity, and a continual process, but at the foundation of every brand is its name.

A strong brand name can convey a number of things like quality, reliability or clarity. But good names don’t happen overnight or by chance. It takes the perfect balance of creativity, purpose and strategic thinking to create strong brand names, which is something our verbal branding team has perfected over the years.

We partner with your team to merge innovative ideas with smart, strategic thinking to build enduring corporate identities, company taglines and product names. Our unique naming process guarantees that our creative solutions will enable you to achieve your business goals, differentiate you from your competitors and create connections with your target audiences.

Here’s what our verbal branding team can do for you:

  • Global Brand Name Development
  • Global Trademark Prescreening
  • Tagline Creation
  • Global Linguistic Evaluation
  • Corporate Identity Development

Click here for a sampling of our verbal branding case study stories, and here for our comprehensive verbal client list.

Addison Whitney is a global branding firm with a passion for building strong brands. 

To learn more about Addison Whitney, visit our website at, or contact us here.

 Want to get exposed to real projects and attain real-life knowledge and skills vital for success in verbal branding? Click here for information about interning with the Addison Whitney verbal branding team!

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