October 21, 2016

AW in Review – Addison Whitney Brand Salsa Recap 10.21.16

Welcome to our almost-Halloween edition of the AW in Review, our roundup of our latest brand salsa and Addison Whitney news and posts!

Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – TwitterFacebookLinkedIn and Google+.

Why You Should Keep The Focus In Your Brand Developmentreview-4

When it comes to brand building, this constant starting over and relying on chance-based efforts take up time and money, two crucial components to successfully build and create a brand.

On the contrary, a focused, targeted and well-strategized brand building campaign will yield results at a much higher rate, and will provide the necessary data of what works and what doesn’t works to help build the road map moving forward. Read More…

Age Is Just A Number: 5 Ways Established Brands Can Stay Youngreview-3

There are few things worse for a company’s image than to be seen as one that believes they can connect with today’s consumers, despite overwhelming evidence to the contrary.

So how do you ensure that your brand takes the right path to stay relevant and modern? Here are five ways that established brands can prove that age is just a number. Read More…

The Big Transition: What To Do With Your Brand Following A Merger Or Acquisitionreview-1

Far too often a brand strategy is overlooked in the M&A process, or brought to the table too late to have an impact in anything except final implementation. Whenever it happens, it is important to develop a communication plan that addresses both internal and external audiences.

This plan should break down the individual audiences in detail and outline what they should know and when, including the appropriate verbal and visual brand implementation for each instance. Read More…

Iconic Logo Timeline Shows There’s No One Way To Evolvereview

Logo evolution is a natural part of the branding process. In fact, the evolution of the overall brand is common, and often necessary, in order to keep up with the latest advancements in the marketplace and ever-changing consumer mindset.

But how a logo “should” evolve is still up for debate. Read More…

How To Use Brand Positioning To Start Your Brand Developmentreview

That is why creating a strong positioning statement is such an important starting point.

It will lay out some of the key aspects of the brand building process, pointing out the end goal, the basic characteristics or big idea, and some of the steps to get the brand to the top. Read More…

Is your brand not reaching its full potential? Find out how you can fix it by downloading the FREE webinar presentation, “Evaluating Your Brand – Are You Due For a Brand Refresh?”


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