AW in Review – Addison Whitney Brand Salsa Recap 9.23.16
Welcome to our fall-is-finally-here edition of the AW in Review, our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+.
Function Or Feeling – How Will You Position Your Brand?
Successful brands have purpose. They have pre-determined areas of differentiation and a target audience. They have a brand position. With this sense of direction, they can focus their branding efforts in the same direction, allowing for the full effectiveness to shine through.
When creating your positioning strategy, there are two main aspects to use as starting points – function or feeling. But which one’s right for your brand? Read More…
Brand Loyalty – How Easy Is It To Achieve?
We all value loyalty – it’s one of the main reasons people get dogs as pets. It’s also why brand loyalty is such a prized accomplishment when brand building.
Fear not, brand creators. Achieving brand loyalty can be done. The first step is to believe that it can be done, and be done with the brand you will have – take the aforementioned reasons for dismissing and take them out of the equation. Read More…
When Less Is More In Logo Design And Visual Branding
As brands and logos have evolved over the last several years, it’s become evident that simplicity and minimalistic design is a key new direction for modern brand marketing.
Even the most iconic brands and logos are following the mindset of “less is more” when it comes to their designs. From less detailed images to geometrically-inspired outlines, brands are embracing a clutter less existence. Read More…
Brand Engagement In An Ever-Connected Marketplace
In the not-so-distant past, brand engagement was, like most media and advertising efforts, easily calculated, tracked and controlled. This is no longer the case.
Today, brands are faced with both the ease and the issues that come with online brand engagement opportunities, where measurement is tracked via software programs and engagement rates are dependent on the consumer. Read More…