5 Ways to Ease Social Media Branding Worries

March 22, 2016
by Matthew Harris
in Addison Whitney, Brand Strategy, Branding, social media

The question whether or not to have a presence on at least one social media platform has become an easy one for brands – without any social media existence, a brand will be left out of one of the fastest-growing and increasingly vital aspect of a branding experience. But now that it’s rightfully assumed that your brand will be a player in the social space, it’s also rightfully assumed there will be some trepidation. Here are five key points to include in your plan to help ease the worries when taking your brand into the social media realm:

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Live Long and Prosper: The Secret to Brand Longevity

March 08, 2016
by Matthew Harris
in Addison Whitney, Brand Strategy, Branding

Everyone wants a brand that will live on for many years, basking in long-lasting success. But few brands actually reach old age, and those that do definitely have something going for them. Enduring and successful brands have long-ago identified how they can differentiate themselves from the competition, and put that quality (or qualities) as the centerpiece of their branding.

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Getting the Thumbs Up: The Importance of Audience Buy-In for Your Brand

February 23, 2016
by Matthew Harris
in Addison Whitney, Brand Strategy, Branding

The immense amount of background behind a perfect brand strategy and brand implementation must be pared down into bite-sized pieces for consumption, with the hope that these “brand nuggets” will tell the brand story in a way that the audience buys into your brand as a whole. But what you say doesn’t have any impact unless it aligns with how it makes your audience feel.

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Addison Whitney Brand Fanatics Recap and Analyze Brand Impacts from Super Bowl Ads

February 08, 2016
by Matthew Harris
in Addison Whitney, Brand Strategy, Marketing, Super Bowl

The Super Bowl. Not only the biggest football game of the year, it’s also the biggest game in the advertising world. Many millions of dollars are spent on the annual event, which puts even more pressure on the created ads to push the needle for their brands. And with a night full of high-profile brand decisions, we knew that time needed to be spent analyzing the commercials and the brands behind them – so on the Monday following the big game, our Addison Whitney brand fanatics gathered to do just that.

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Keeping your Brand Consistently Consistent

January 19, 2016
by Matthew Harris
in Brand Strategy, Branding

Brand consistency is exactly what it implies – constant and unchanging branding throughout your brand’s reach. Your brand can be top of the line, but if nobody knows exactly what it is or how it looks/sounds, then your efforts to promote the brand are facing an uphill battle. Getting your brand in front of your crucial audiences is the only way to continue to grow, and guaranteeing that each exposure reinforces the single brand is the best way to do this. Consistent branding encompasses and is driven by all other brand building efforts, and holds a vital place in the success of your brand.

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