Mixed by Addison Whitney
REI took the holiday weekend to make a big statement about their brand– closing their doors on both Thanksgiving Day and Black Friday. Even better, they developed a brand strategy to tie the decision back to their brand attributes made it stand out.
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As you take stock of all of the factors that go into an organization’s success, the strength of your brand may not be at the top of the list. But chances are, it should. Your brand is one of, if not the most powerful asset for your organization when it comes to presenting yourself to the consumer and staking your claim in the marketplace. Here are 10 steps that will help ensure your brand refresh or rebrand will get off on the right foot:
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Has your company recently experienced change or growth? As companies and products evolve, your name, visual identity and positioning need to evolve as well. Join Addison Whitney for a informative webinar on Wednesday, November 18th entitled:”Evaluating Your Brand: Are You Due for a Refresh?
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How branding and social media interact is a topic that covers a number of different perspectives and points of information, but today we’re going to look at how you can impact and improve your brand’s image online. Here are three ways that your brand strategy and social media strategy can work together for the benefit of your brand image:
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“If you can’t state your position in eight words or less, you don’t have a position” – Seth Godin. When it comes to defining and communicating your brand’s core mission, you would be wise to follow the words of Mr. Godin – shorter is definitely better.
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Everything from book bags and lunch boxes to toothbrushes and food items can be (and have been) branded in some way. For brands, it is an established way to get their brand strategy elements directly connected with their consumer audience. Even more desirable is when the consumers begin to associate that particular item with that brand.
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Sometimes, the best way to move forward is to take a look back. To look back at the best of what you have been in order to ensure the best that you will be. For brands, this rings especially true when working through a rebrand or a brand refresh.
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Content marketing and branding should go hand-in-hand. However, there is often a disconnect between a brand strategy and the strategy around content creation. How can we bridge the gap between the two? Here are four ways content marketing can help build your brand.
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There’s always been a mystery associated with foreign brands, but some have found ways to use their homegrown origins to give themselves a completely different brand image in foreign countries.
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The success of the share economy lies in how its brands cultivate trust. These brands focus their efforts on making consumers feel that they are interacting with people they can get to know, even if it is through the relative anonymity of the Internet.
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