A Thermostat to Rule Them All

January 15, 2015

A year ago, would anybody have thought that the product development we saw this year at CES would be inspired by an innovation to, of all things, a thermostat? Yes, a thermostat. This thermostat was introduced by a brand called Nest, of which I am a big fan. I don’t own one, but I do […]

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An Apple a Day…

September 10, 2013

So, it’s no secret that we’re fans of Apple at Addison Whitney, and today’s keynote was no exception. There is something so intoxicating about the buzz surrounding these events, and we were very excited to see the latest news unfold.   Today’s keynote had several announcements, but here are the highlights.   First up, two […]

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Destination Branding: A Look at National and Regional Brands

September 03, 2013

  Today, we’re concluding a multi-week look at destination branding. So far, we’ve looked at city, state and country branding. This post will round out our series by focusing on national and regional brands. Since we’ve been covering destinations where we have offices, today’s focus will be on the U.S., Europe and Asia (and the […]

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Destination Branding: A Spotlight on Cities Around The World

August 06, 2013

Confession: I absolutely love to travel. When I discover a new place and am able to soak in its secrets and beauty, something in me awakens. Because of this, I’ve always been drawn to travel and tourism branding/marketing/PR. Studying how destinations differentiate themselves fascinates me.   2012 was a milestone year for tourism – For […]

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Visual Branding 101: Terminology

July 23, 2013

Last month, we started a series of posts relating to branding terminology. Here’s the next installment in our series – this time, we’re defining visual branding terms we use most often.   Area of Isolation/Clearspace/Clearance Area The required space around a logo to ensure proper readability and integrity   Ascender The part of lowercase letters […]

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Addison Whitney Designers Kick Off Summer with Sum Art Show

June 27, 2013

Art, design, music and beer. Is there a better combination to kick off summer? I didn’t think so, and that’s just how Addison Whitney’s designers spent the first day of summer last Friday, June 21st. Organized by our very own designer, Chris Cureton, Sum Art was a celebration of art and Charlotte’s growing creative community. […]

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The Latest Apple Buzz

June 11, 2013

WWDC.   Worldwide Developers Conference.   Why in the world would I care about a developer’s conference if I’m not a developer?   Well, did I mention that it’s Apple’s Worldwide Developers Conference? And that the keynote address was yesterday? And they unveiled yet another major operating system improvement (among other things)?   Okay, I’ve […]

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The Truth About the Uninvited Redesign

September 04, 2012

“The ‘uninvited redesign’ has become a fixture on the Internet over the past few years. It perpetuates the perfect symbiotic relationship between designer and audience: People love seeing what Wikipedia or Microsoft might look like in the hands of a genius, and designers love stretching their legs without the burden of a real client or […]

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