A year ago, would anybody have thought that the product development we saw this year at CES would be inspired by an innovation to, of all things, a thermostat? Yes, a thermostat. This thermostat was introduced by a brand called Nest, of which I am a big fan. I don’t own one, but I do […]
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An Apple a Day…
So, it’s no secret that we’re fans of Apple at Addison Whitney, and today’s keynote was no exception. There is something so intoxicating about the buzz surrounding these events, and we were very excited to see the latest news unfold. Today’s keynote had several announcements, but here are the highlights. First up, two […]
Continue ReadingDestination Branding: A Look at National and Regional Brands
September 03, 2013
Today, we’re concluding a multi-week look at destination branding. So far, we’ve looked at city, state and country branding. This post will round out our series by focusing on national and regional brands. Since we’ve been covering destinations where we have offices, today’s focus will be on the U.S., Europe and Asia (and the […]
Continue ReadingDestination Branding: A Look at States and Countries around the World (Part Two)
August 22, 2013
Last year, more than one billion tourists travelled the world and five to six billion more were expected to have travelled within their own countries. With stats like that, a successful tourism brand could mean millions (or even billions) of dollars for a destination. On Tuesday, we continued our series on destination branding […]
Continue ReadingDestination Branding: A Look at States and Countries around the World (Part One)
August 20, 2013
Two weeks ago, we started a series on destination branding by looking at cities where we have offices worldwide (Charlotte, Munich, NYC, San Francisco, Seattle and Tokyo). A quick recap – Last year, more than one billion tourists travelled the world and five to six billion more were expected to have travelled within their […]
Continue ReadingDestination Branding: A Spotlight on Cities Around The World
August 06, 2013
Confession: I absolutely love to travel. When I discover a new place and am able to soak in its secrets and beauty, something in me awakens. Because of this, I’ve always been drawn to travel and tourism branding/marketing/PR. Studying how destinations differentiate themselves fascinates me. 2012 was a milestone year for tourism – For […]
Continue ReadingVisual Branding 101: Terminology
July 23, 2013
Last month, we started a series of posts relating to branding terminology. Here’s the next installment in our series – this time, we’re defining visual branding terms we use most often. Area of Isolation/Clearspace/Clearance Area The required space around a logo to ensure proper readability and integrity Ascender The part of lowercase letters […]
Continue ReadingAddison Whitney Designers Kick Off Summer with Sum Art Show
June 27, 2013
Art, design, music and beer. Is there a better combination to kick off summer? I didn’t think so, and that’s just how Addison Whitney’s designers spent the first day of summer last Friday, June 21st. Organized by our very own designer, Chris Cureton, Sum Art was a celebration of art and Charlotte’s growing creative community. […]
Continue ReadingThe Latest Apple Buzz
June 11, 2013
WWDC. Worldwide Developers Conference. Why in the world would I care about a developer’s conference if I’m not a developer? Well, did I mention that it’s Apple’s Worldwide Developers Conference? And that the keynote address was yesterday? And they unveiled yet another major operating system improvement (among other things)? Okay, I’ve […]
Continue ReadingThe Truth About the Uninvited Redesign
September 04, 2012
“The ‘uninvited redesign’ has become a fixture on the Internet over the past few years. It perpetuates the perfect symbiotic relationship between designer and audience: People love seeing what Wikipedia or Microsoft might look like in the hands of a genius, and designers love stretching their legs without the burden of a real client or […]
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