Each year, thousands of volunteers join forces at “Hands On Charlotte Day” to make a huge impact on the local community. On October 18, volunteers participated in dozens of projects, from beautifying area schools and parks to sorting clothing and food donations and much more. Addison Whitney employees and their families joined in on the […]
Continue Reading2008 Addison Whitney Pumpkin Carving Contest
October 31, 2008
After much rivalry, smack-talk, and closed-door sessions, the 2008 pumpkin line-up was revealed yesterday for AW’s Third Annual Pumpkin Carving Contest. Each year, the competition gets more fierce, and this year was no exception. Teams pulled out all the stops … giving their pumpkins personalites, acting out skits, and even injecting a little multi-media into […]
Continue ReadingGreat Expectations
October 28, 2008
Carvers of the Great Pumpkin Forehead team seem destined to win the annual Pumpkin Project this year. With representatives from all/nearly all departments, the team will no doubt benefit from a multi-disciplined approach to crafting the winning design. The team includes Amy, Natasha, Kristin, Nihn, Betsy and Evelyn, and boasts the highest number of department […]
Continue ReadingHandicapping the Pumpkin Teams
October 27, 2008
As Laine reported in her post, the gauntlet has been thrown down for the Third-Annual Addison Whitney Pumpkin Carving Contest. The rules are a bit different this year, which means that teams are crucial … and as a completely unbiased handicapper, I can say with confidence that my team will be the group to beat. […]
Continue ReadingExpanding Global Reach
September 19, 2008
Addison Whitney recently hired Doug Powell as Vice President of the West Coast Division. Doug Powell has over 17 years of account and project management experience, nine of which have been in marketing services. Doug will represent Addison Whitney in the company’s newly opened office in San Francisco, CA. The new office will allow Addison […]
Continue ReadingLending a Helping Hand
July 30, 2008
The other day our creative department was brainstorming ideas and activities to help keep our creativity fresh and our momentum going. We were suggesting all kinds of activities from visiting the local library to spending the day at an amusement park, when someone mentioned volunteering. What a great idea! Volunteering not only provides an outside […]
Continue ReadingThe Knight and The Hare
July 22, 2008
My recent wedding presents me with a personal re-branding opportunity and a potential new revenue generating stream for Addison Whitney. I face a question that thousands of others do after marriage- Do I take my husband’s name, hyphenate or keep my current name? Could Addison Whitney solve this dilemma for me and thousands of other […]
Continue ReadingThink Before You Ink!
July 07, 2008
…………………………………………………………………………………………………………………………………………………. Addison Whitney employees are taking steps to make the office lean and green. Kristin Everidge and Maghan Cook enlisted the help of intern Kelsey Bryant, from Elon University, to design a poster encouraging everyone to reduce, reuse, and recycle print paper. The posters are displayed at each printer station with instructions on how to […]
Continue ReadingDefending the Empty Vessel Approach to Naming
May 08, 2008
…………………………………………………………………………………………………………………………………………………. Maghan Cook, Verbal Branding Associate for Addison Whitney, was recently published in the May 2008 issue of PharmaVOICE. Please click here to view an abstract of her article on Defending the Empty Vessel Approach to Naming. By: Trista Thielker
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