…………………………………………………………………………………………………………………………………………………. Is there any Christmas character more iconic than Santa Claus? The belly o’ jelly, the tress-dressed face and the bright red suit with snowy fur all wrap up to create the jolliest man we know.While you can buy Coke anytime and almost anywhere, my favorite holiday brand is Santa himself. We can thank Coca-Cola […]
Continue ReadingIt’s Back
November 15, 2010
………………………………………………………………………………………………………………………………………………….Did you hear that noise earlier last week? It was the sound of millions of Americans rejoicing. Why? The McRib is back, of course. Considering there’s a McDonald’s on every corner, it’s interesting how McDonald’s has been able to make a pork sandwich so exclusive. Thousands wait for sightings each year on the McRib locator […]
Continue ReadingBrews and Booze
October 26, 2010
Starbucks recently announced it will serve regional wine and beer, starting in its home city of Seattle. In an experimental trial, the company renovated a store in Seattle’s busy Capitol Hill area and stocked it with new beverage offerings as well as a selection of local cheeses. In addition to the new menu, the barista […]
Continue ReadingSunChips Bag Gets Noise Complaint
October 11, 2010
When Frito-Lay launched a biodegradable SunChips bag, eco-friendly snack eaters cheered! But, it seems as though those cheers were drowned out by the 100% compostable bag’s noisy packaging material. After about 18 months, declining sales and negative consumer feedback, Frito-Lay is pulling the loud snack bags from shelves and returning to the former, quieter bags […]
Continue ReadingKelloggs Pops Up in Times Square
September 15, 2010
…………………………………………………………………………………………………………………………………………………. Times Square boasted a new store recently and the streets have been abuzz over the sweet addition. Promoters call it Pop-Tarts World and the 3200 square foot space contains an hourly light show, a café offering over 30 snacks and desserts including Pop-Tarts Sushi a as well as an interactive create-your-own-variety-pack vending machine. Though […]
Continue ReadingAddison Whitney Helping Hands Event: Million Meal Mission
July 09, 2010
Addison Whitney recently attended a mobile food packing event hosted by Harrison United Methodist Church in Ballantyne for starving children in Haiti, the Philippines and more than 60 countries around the world. In partnership with Samaritans International and the “Feed My Starving Children” organization, the “Million Meal Mission” food packing event supports children in impoverished […]
Continue ReadingNobody better lay a finger on my Butterfinger!
June 17, 2010
It was a slogan made popular in the ’90s by our favorite paper-bag head cartoon, Bart Simpson. Whether it was Nelson the bully, Homer, or a chocolate-craving high school student that will remain nameless, everyone wanted his crispety, crunchety, peanut buttery Butterfinger! Bart went to extreme measures to assure that no one swiped it but […]
Continue ReadingHow Much Is YOUR Facebook Page Worth?
June 01, 2010
A question Social Media Management Company, Vitrue, raised by creating a Social Page Evaluator, a tool designed to “provide an assessment of a brand’s Facebook Page value and the effectiveness of its social media efforts.” According to Vitrue, Starbuck’s has an annual page value of $20.7 million. The basic calculation starts by assigning a value […]
Continue ReadingGreen Brands Put to the Test
April 22, 2010
We’ve talked a lot about how brands are trying to add “Green” to their corporate color palette, sometimes with real, valuable initiatives and sometimes with just words. (Green: Who Can Claim It? and Greenwashing) So in honor of this Earth Day, the 40th Anniversary actually, we’d like put some of those brands to the test […]
Continue ReadingRecipe: Libby’s Famous Pumpkin Pie
November 14, 2009
…………………………………………………………………………….. Face it. You just can’t celebrate Thanksgiving without indulging in a Pumpkin Pie. In fact, even America’s pilgrims thought so when one early celebration was delayed pending the arrival of a supply ship carrying molasses, an essential ingredient for baking pies of the time.
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