Fibromy-what? Ventricular tachy-who? Bored with medical terms steeped in science and Latin roots? For those who prefer more intuitive monikers for what ails them, here are some of history’s more colorful disease names: King’s Evil: Tuberculosis (it was believed that the royal touch- could cure the disease) Bad Blood: Syphilis Canine Madness: Rabies Camp Fever: […]
Continue ReadingBranding Social Responsibility
March 30, 2009
…………………………………………………………………………………………………………………………………………………. On the way to work one morning I saw a large white van parked on the side of the highway assisting a stalled, sad car. As I drove by I read on the side of the van in big red letters, “CVS/Samaritan.” Having never heard of this I was eager to investigate what kind […]
Continue ReadingTips for Effective Brainstorming
February 20, 2009
Have you ever set up a brainstorming session for your office and felt like you were at a dead end at the very beginning? This happens to many people but there are effective ways to get you and your colleagues brainstorming like there’s no tomorrow! It’s best to schedule brainstorming in the morning when everyone […]
Continue ReadingFacebook Face-Offs
February 18, 2009
…………………………………………………………………………………………………………………………………………………. Facebook is moving into the global market with much success, but according to BusinessWeek, the competition overseas has the traffic, and the brands, to put up a decent fight. Here are the social networking sites defending their turf: Hyves: The Netherlands: 5.7 million users Hyves is based on the English word “beehive”. It has […]
Continue ReadingMore Than Words
February 13, 2009
…………………………………………………………………………………………………………………………………………………. It’s that time of year again. Time to tell that special someone how you truly feel…through candy hearts of course! Who needs love letters and flowers? Pass your significant other a real piece of sugar and call it a day. Sweethearts have a history that dates back to the time of Abraham Lincoln, so […]
Continue ReadingWelcome the Ox
February 06, 2009
…………………………………………………………………………………………………………………………………………………. January 26th marks the beginning of the Chinese New Year. 2009 is the Year of the Ox, which predicts prosperity through fortitude and hard work. The Ox provides a much-welcomed turn of fortune. As we bid farewell to the Year of the Rat, we look back and can recognize uncanny truths in the 2008 […]
Continue ReadingMy Phone is Smarter Than Me
February 04, 2009
…………………………………………………………………………………………………………………………………………………. Cue the hallelujah chorus–I finally got a new cell phone. I’ve been happy with the LG Fusic for two years. It doubles as an MP3 player, but I have never once utilized that particular function. Like some sort of Christmas miracle, Sprint® gave me credits to upgrade my phone. I am somewhat of a […]
Continue ReadingThe Mojave Experiment
January 12, 2009
I recently saw a commercial where “real people, not actors” were giving testimonials about software they had just used. The reviews were glowing, particularly regarding a functionality that allowed people to form continuous panoramic images with individual pics. The commercial then cut to a screen that said: “Learn more about Windows Live PhotoGallery at MojaveExperiment.com. […]
Continue ReadingChallenge: Off-Label Usage
November 21, 2008
Working with pharmaceutical companies, we hear the phrase “off-label use” used more and more. What exactly does this refer to? Off-label use refers to the prescribing of drugs for treatment outside of the regulatory-approved label or indication. While this practice certainly has its pros and cons, it’s interesting to note how off-label use works in […]
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