As an intern in the Verbal Branding Department here at Addison Whitney, I have taken on a whole new appreciation for words, letters, word parts, etc. Twisting, turning, disecting, combining, relocating, truncating; who knew so many actions were possible with one word? The following are a few riddles designed to give your brain a word […]
Continue ReadingIntroducing Dr. Doggie
July 09, 2009
…………………………………………………………………………………………………………………………………………………. Apparently man’s best friend is taking on a whole new meaning…lifesavers! I’m not talking about Lassie, seeing eye dogs, or Newfoundland rescue dogs. I’m talking about trained “health care professionals.” About five years ago, research began as an investigation done by an orthopedic surgeon, Dr. John Hunt. He was curious about numerous reports of […]
Continue ReadingHilarious Movie Promotion
June 02, 2009
I was watching the Discovery channel last night and saw a commercial that still has me cracking up. The commercial was for an upcoming episode of Man vs. Wild with host Bear Grylls but featuring the comedian Will Ferrell as a special guest. The whole stunt is to promote Will Ferrell’s new movie “Land of […]
Continue ReadingGot Turkey Neck?
May 29, 2009
…………………………………………………………………………………………………………………………………………………. What exactly is Turkey Neck? Do I have one? How do you know, and why am I even asking these questions? StriVectin Neck Cream has used this inquisitive tactic to uncover various fears of women, and by fears, I’m referring to the ones created by the beauty industry. Sporting a prestigious black and gold […]
Continue ReadingWord of the Day: Cyberchondria
April 24, 2009
We use the internet for just about everything. The internet has replaced malls (we can shop online), banks (we can manage our money online), and even schools (we can earn a college degree online). Some people are even using the internet to replace doctors. ‘Cyberchondria’ is the term used to describe an increase in online […]
Continue ReadingIs Laughter Really the Best Medicine?
April 17, 2009
There are two new comedies coming out that plan to lift the stress of these hard economics times with laughter. But are we ready to laugh about it yet? An untitled series starring Kelsey Grammer takes a Wall Street millionaire and turns him into “Mr. Mom” for a family that he doesn’t spend any time […]
Continue ReadingCreative Naming Fights for Freedom from Censors
April 13, 2009
In our daily quest to create names that are strategically on-target AND available for trademark, our verbal branding team employs the full range of symbolism, metaphors and illusions. With that, we are always on the look-out for new and creative word and letter usages. One fairly new naming trend uses letter strings to make a […]
Continue ReadingSmall is the New Big
April 08, 2009
…………………………………………………………………………………………………………………………………………………. Apparently I’ve been out of the loop recently when it comes to how much a person is supposed to consume during a meal. Does “value meal” now mean that you only need one to feed your whole family? I know that these larger than life sizes have been around for a while. We’ve all […]
Continue ReadingWhatchu Talkin’ About Willis?
April 06, 2009
Re-branding and corporate name changing initiatives are commonplace in the branding world. It’s only human nature that it takes time for a new name to catch on once we’ve gotten used to the old one. That’s why in June, it will take some time to get used to the new identity of the nation’s tallest […]
Continue ReadingThrox and The Fizz
April 03, 2009
…………………………………………………………………………………………………………………………………………………. No, it’s not the name of a new-age band. Throx and The Fizz are two new products that are just too interesting to resist! Throx “The cure for the missing sock.” This is the product that that solves the mystery of the sock monster. When that one sock goes missing, you have a replacement, […]
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