Daily deal sites bring flavor to naming

November 09, 2011

It’s become a household name: Groupon … the fusion of ‘group’ + ‘coupon’ makes sense on all fronts from a naming perspective. The Groupon magic goes like this: Groupon negotiates huge discounts—usually 50-90% off—with popular businesses. They send the deals to thousands of subscribers in their free daily email, and then send the businesses a […]

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Community Naming: The Center

November 07, 2011

The idea: creative. The purpose: admirable. The name: underwhelming. Pegasus Global Holdings has secured 20 square miles in New Mexico to serve as a mock town where they can study the environmental and global effects of specific technologies. “Innovators … (can) to test renewable energy innovations in real world conditions, such as how does a […]

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Am I overreacting?

October 24, 2011

We’ve all been through it before. We come across a personal issue, over-analyze the situation, and then respond with an unnecessary reaction (whoops…). Well, the same thing can happen to brands. We call it, over-branding. And it happens to the best of us… Over-branding Over-branding often occurs when a company recognizes an issue, tries to resolve […]

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The Pros and Cons of Ice Cream Sandwich

October 21, 2011

Typically our clients use an intentionally obscure project name to avoid internal rallying around the code name. Google seemed to embrace the methodology of marketing the code name, and has built an entire strategy out of the process. Enter Ice Cream Sandwich.   While I’m all for food references and love the imagery evoked by […]

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Product Naming: Invisibelt

September 22, 2011

Love this product. Love the name just about as much. While it’s reminiscent of my school-girl dreams of becoming Wonder Woman one day (yes, it was a gold belt but an invisible plane), this product meets the needs of women on so many levels. No longer having to choose a traditionally bulky accessory, gals can […]

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Same Product, Different Name

August 31, 2011

You’re making a sandwich and go into your fridge to pull out a jar of Hellmann’s Mayonnaise…or is it Best Foods? Well, it depends where you are making this sandwich. If you live east of the Rockies, you’re spreading Hellmann’s Mayonnaise on your bread. But, move west of the Rockies and you’re using Best Foods. […]

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Brandverbs: The Highest Mark of Success?

August 26, 2011

When was the last time you said: “I’m going to go use a search engine to look up information on tonight’s event.” The answer to that is either never, or sometime circa the early 2000’s, but since then it’s more than likely that most Americans say “I’m going to go Google more information on tonight’s […]

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3 Ways to Name Your Company

July 29, 2011

Naming a company is one of the most important and one of the most challenging tasks you may face. The name of your company is the first impression you make – it is what your company stands for, and what it offers.  So where do you start? When naming a company there are several approaches […]

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Blogger, Picasa succumb to Google’s rebranding

July 08, 2011

The media world has yet to stop buzzing about Google’s intriguing new social network, named the Google+ project. It only seems right to follow up on our last post with recent news about some of Google’s most valuable website possessions — and how Google+ plays into the equation. Mashable.com announced this week that Google has […]

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Why INN’s are so Important to a Drug’s Life

July 01, 2011

Every pharmaceutical asset begins with a nonproprietary, generic name, or an International Nonproprietary Name (INN). This name could potentially be the first strategic decision you make for the commercial life of your brand. But what exactly is an INN name and why do they exist? Since the inception of the INN naming system in 1950 […]

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