You may recall the posts in March about the Insperity launch. We did our best to sum up our engagement with the Administaff/ Insperity team, but it is a lot more exciting to hear about the transition directly from Insperity Chairman of the Board and CEO Paul Sarvadi. (He also happens to be one of […]
Continue ReadingCarnival’s Magic has set sail on its Inaugural Voyage!!
May 02, 2011
From creating names to designing logos a number of Addison Whitney brands can be seen onboard the new ship. We had so much fun working with the Carnival team, and we want to continue that fun with a little interoffice competition. To help us decide which Addison Whitney team member can claim bragging rights around […]
Continue ReadingInsperity | Taking it to the streets
March 24, 2011
On March 3, 2011, the Administaff family gathered to celebrate 25 years of success and a new beginning as Insperity. Some members of the Addison Whitney-Insperity team were lucky enough to attend and witness this magical evening. Picture this – Minute Maid Park home of the Houston Astros, deep in the heart of Texas, buzzing […]
Continue ReadingInsperity | Sparking a New Visual Design
March 15, 2011
Administaff loved their octagon icon, from the shape of their receptionist desk to the rings made for the founders, the octagon was literally everywhere. This presented a huge challenge, not only logistically, but also in the ingrained passion behind the icon. Therefore, Addison Whitney’s initial goal in the early stages of the visual branding development […]
Continue ReadingIntroducing Insperity
March 04, 2011
…………………………………………………………………………………………………………………………………………………. For those of you who have been following our recent tweases (Twitter teases) noted by our hashtag #AW3095, you already know the news. For everyone else, it’s our pleasure to introduce Insperity, formerly Administaff. Addison Whitney has been working with the Insperity team since February 2009 and is so proud of its team’s hard […]
Continue ReadingStarbucks Did What?!
January 07, 2011
Caffeine addicts across the world are in uproar over Starbucks’ announcement this week that its logo would be changing to celebrate its 40th anniversary in March and the company’s larger focus. On Starbucks’ site you can read comments from people upset over the change and even suggesting alternative designs. Interestingly, Starbucks partners (also known as […]
Continue ReadingBrand Refreshment: Belk vs. Gap
November 01, 2010
…………………………………………………………………………………………………………………………………………………. Much of October’s design buzz was focused on the new Gap logo. With the change came die-hard Gap customers commenting on blogs, Facebook sites, and within the design community. Marka Hansen, president of Gap North America, initially defended the logo, writing that the move brings Gap into the modern age. “We want our customers […]
Continue ReadingConfessions of a Name-Induced Shopper
September 08, 2010
………………………………………………………………………………………………………………………………………………….Be honest – have you ever bought a product solely because of its name or packaging?*whispers* I have.The bottle’s appearance sucked me in, the matte hot pink and matte yellow bottles at the end of a sea of glossy blue and purple cans. I moved in closer, seeing the name EOS emblazoned across the top. […]
Continue ReadingStirring Up Changes
May 27, 2010
Seattle’s Best has joined the ranks of familiar companies updating their logo’s look. New Logo Unveiled As with all new things, there are some pretty harsh words flying around about it. What’s your opinion about the new design? Grab a cup of coffee, and tell us about it. Contributed by: Jenna Wise
Continue ReadingAnd the American Graphic Design Award goes to …
April 26, 2010
…………………………………………………………………………………………………………………………………………………. Kudos to our Visual Design Department who recently was recognized for four brands by American Graphic Design and Advertising. Carnival Cruise Lines: Drainpipe logo Carnival Cruise Lines: Twister logo FUJIFILM Medical Systems: Synapse logo PPG: VIVATI Collection logo Kristin Everidge, Manager of Visual Branding for Addison Whitney, commented, “It has been an honor to […]
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