Embrace the Shake

We’d love to think of ourselves as being unlimited, but in reality that isn’t true for most. This can apply to your personal self or to your company/brand. At Addison Whitney, our clients vary greatly, and with each client there are going to be certain limitations we face and must work around – some clients face stronger regulatory guidelines, others have smaller budgets. Whatever it is, we find a way to work with them and around those limitations. And, we approach each project looking at what could be, versus what is, always developing creative deliverables above and beyond what our client could have imagined. Approaching every project this way is at the very core of who we are.

For today’s post, I wanted to do something a little different and share a great video I saw from a TED talk in February. There are a number of messages you can take away from the video, but the primary message Phil Hansen (the speaker) shares is that by sometimes thinking inside the box – and not out, like we’re usually told –your creativity may break out in ways you haven’t seen before. In other words, using your limitations, not as barriers, but as the foundation for creating something, can produce amazing results.

Take a look at this video, and watch how Phil works through his limitations to “embrace the shake,” and in turn, unleash his creativity.