Welcome to another edition of AW in Review! This is our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!
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Building Your Branding Road Map – The Importance of Finding Your Brand Niche
January 26, 2016
Chances are, there’s an audience out there who will connect with your brand. But if the brand strategy is either intentionally or unintentionally oblivious of this audience, their efforts to try and settle outside of their ideal spot on the market will be met with failure.
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Branding Lessons from Brand Giants
In a recent article, brand and marketing specialist Alessandra Ghini shared a pair of branding lessons she learned during her time with both Starbucks and Apple, two of the leading brands on the marketplace today. They provide both insight and a hint of explanation to the successes of these brands.
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Keeping your Brand Consistently Consistent
Brand consistency is exactly what it implies – constant and unchanging branding throughout your brand’s reach. Your brand can be top of the line, but if nobody knows exactly what it is or how it looks/sounds, then your efforts to promote the brand are facing an uphill battle. Getting your brand in front of your crucial audiences is the only way to continue to grow, and guaranteeing that each exposure reinforces the single brand is the best way to do this. Consistent branding encompasses and is driven by all other brand building efforts, and holds a vital place in the success of your brand.
Continue ReadingAW in Review – Addison Whitney Brand Salsa Recap 1.15.16
January 15, 2016
Welcome to the first “AW in Review“ of December! This is our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!
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Welcome to Brands We Love Week 2015!
Welcome to the second edition of Brands We Love Week! All week, we will be revealing what brands our resident brand fanatics thought stood out this year. Whether it was because of something they did, or a great experience they had with a brand, Brands We Love Week is a chance to tell our favorite brand stories! Additionally, we want to hear who you’d add to the list! Let us know what brands you loved in 2015, using the hashtag #BrandsWeLove.
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Addison Whitney Volunteers with Operation Christmas Child 2015
December 17, 2015
This past week, members of the Addison Whitney Charlotte office, as a part of the “AW Helping Hands” philanthropy efforts, volunteered their time with Operation Christmas Child, helping sort, inspect, pack and ship thousands of shoe boxes filled with toys and gifts for children in need around the world.
Continue ReadingAddison Whitney President Brannon Cashion Featured in “Brand Slam” Article in Latest PM360 Magazine
December 16, 2015
Addison Whitney’s Global President Brannon Cashion is featured in the December edition of PM360 Magazine, with the final 2015 edition of his of his series of “Brand Slam” articles. This month’s edition of the “Brand Slam” article series is titled “Seize the Innovative Moments – Branding Today”
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AW in Review – Addison Whitney Brand Salsa Recap 12.11.15
December 11, 2015
Welcome to the first “AW in Review“ of December! This is our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!
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Branding Your Space: How Your Office Can be an Extension of Your Brand
December 09, 2015
A good, successful brand is a living, breathing aspect of your organization. Your office space can (and should) become an extension of your brand. It should embody the characteristics to which your brand relates. In short, your employees should see the brand all around them – from where the office is located, to what they see when they walk in the building, to how their lives are shaped by the brand they work for.
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