Welcome to another edition of AW in Review! This is our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!
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Building Your Branding Road Map – The Importance of Finding Your Brand Niche
January 26, 2016
Chances are, there’s an audience out there who will connect with your brand. But if the brand strategy is either intentionally or unintentionally oblivious of this audience, their efforts to try and settle outside of their ideal spot on the market will be met with failure.
Continue ReadingAW in Review – Addison Whitney Brand Salsa Recap 1.15.16
January 15, 2016
Welcome to the first “AW in Review“ of December! This is our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!
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Can New Visual Branding Strategies Make McDonald’s a “Modern, Progressive Burger Company”?
“Modern” and “progressive” may not be the first words you would associate with fast food titan McDonald’s, but company leadership is working to change that. Enter the latest packaging revamp, which will roll out during the course of 2016 and is intended to work hand-in-hand with restaurant design, digital marketing and other brand conduits to establish McDonald’s as “a modern, progressive burger company.”
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Welcome to Brands We Love Week 2015!
Welcome to the second edition of Brands We Love Week! All week, we will be revealing what brands our resident brand fanatics thought stood out this year. Whether it was because of something they did, or a great experience they had with a brand, Brands We Love Week is a chance to tell our favorite brand stories! Additionally, we want to hear who you’d add to the list! Let us know what brands you loved in 2015, using the hashtag #BrandsWeLove.
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Addison Whitney Volunteers with Operation Christmas Child 2015
December 17, 2015
This past week, members of the Addison Whitney Charlotte office, as a part of the “AW Helping Hands” philanthropy efforts, volunteered their time with Operation Christmas Child, helping sort, inspect, pack and ship thousands of shoe boxes filled with toys and gifts for children in need around the world.
Continue ReadingAddison Whitney President Brannon Cashion Featured in “Brand Slam” Article in Latest PM360 Magazine
December 16, 2015
Addison Whitney’s Global President Brannon Cashion is featured in the December edition of PM360 Magazine, with the final 2015 edition of his of his series of “Brand Slam” articles. This month’s edition of the “Brand Slam” article series is titled “Seize the Innovative Moments – Branding Today”
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AW in Review – Addison Whitney Brand Salsa Recap 12.11.15
December 11, 2015
Welcome to the first “AW in Review“ of December! This is our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!
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Branding Your Space: How Your Office Can be an Extension of Your Brand
December 09, 2015
A good, successful brand is a living, breathing aspect of your organization. Your office space can (and should) become an extension of your brand. It should embody the characteristics to which your brand relates. In short, your employees should see the brand all around them – from where the office is located, to what they see when they walk in the building, to how their lives are shaped by the brand they work for.
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Logo Design and Emotion – Know What Colors Say About Your Brand
The emotional impacts of various colors drive home the point that visual branding strategies begin with looking back – how identifying who the brand is, what they represent, and/or what they want to become is the first step in determining a successful color component the brand.
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