…………………………………………………………………………………………………………………………………………………. For those of you who have been following our recent tweases (Twitter teases) noted by our hashtag #AW3095, you already know the news. For everyone else, it’s our pleasure to introduce Insperity, formerly Administaff. Addison Whitney has been working with the Insperity team since February 2009 and is so proud of its team’s hard […]
Continue ReadingStarbucks Did What?!
January 07, 2011
Caffeine addicts across the world are in uproar over Starbucks’ announcement this week that its logo would be changing to celebrate its 40th anniversary in March and the company’s larger focus. On Starbucks’ site you can read comments from people upset over the change and even suggesting alternative designs. Interestingly, Starbucks partners (also known as […]
Continue ReadingThe Ugliest Thing at Urban Outfitters
November 11, 2010
No, it’s not a faded shirt or a floppy hat that looks like it came from my grandmother’s attic. The ugliest thing you’ll find at Urban Outfitters is the new logo/look of the website. In a surprising move, Urban Outfitters has changed the color palette of its website and debuted a new logo that looks […]
Continue ReadingBrand Refreshment: Belk vs. Gap
November 01, 2010
…………………………………………………………………………………………………………………………………………………. Much of October’s design buzz was focused on the new Gap logo. With the change came die-hard Gap customers commenting on blogs, Facebook sites, and within the design community. Marka Hansen, president of Gap North America, initially defended the logo, writing that the move brings Gap into the modern age. “We want our customers […]
Continue ReadingConfessions of a Name-Induced Shopper
September 08, 2010
………………………………………………………………………………………………………………………………………………….Be honest – have you ever bought a product solely because of its name or packaging?*whispers* I have.The bottle’s appearance sucked me in, the matte hot pink and matte yellow bottles at the end of a sea of glossy blue and purple cans. I moved in closer, seeing the name EOS emblazoned across the top. […]
Continue ReadingThe Rebranding of the Y
July 22, 2010
…………………………………………………………………………………………………………………………………………………. Any given day, you’re sure to find an Addison Whitney employee at the Y running on a tredmill or perfecting Zumba moves. As a member of the YMCA of Greater Charlotte, I received an email last week from the President & CEO and Metropolitan Board Chair that blew my mind – in a good […]
Continue ReadingThe Many Faces of Google
July 14, 2010
I don’t know about you, but for some reason it always makes my day when Google features one of their custom logos. For those of you that have managed to miss this occurrence, don’t worry. You’re bound to catch one eventually. While usually these alternative logos are in celebration of holidays and historic events, Google […]
Continue ReadingStirring Up Changes
May 27, 2010
Seattle’s Best has joined the ranks of familiar companies updating their logo’s look. New Logo Unveiled As with all new things, there are some pretty harsh words flying around about it. What’s your opinion about the new design? Grab a cup of coffee, and tell us about it. Contributed by: Jenna Wise
Continue ReadingAnd the American Graphic Design Award goes to …
April 26, 2010
…………………………………………………………………………………………………………………………………………………. Kudos to our Visual Design Department who recently was recognized for four brands by American Graphic Design and Advertising. Carnival Cruise Lines: Drainpipe logo Carnival Cruise Lines: Twister logo FUJIFILM Medical Systems: Synapse logo PPG: VIVATI Collection logo Kristin Everidge, Manager of Visual Branding for Addison Whitney, commented, “It has been an honor to […]
Continue ReadingCaribou Coffee gets a New Logo
March 15, 2010
Caribou Coffee is undergoing a makeover! Moving away from the ski lodge atmosphere, the new look will be less regional and more contemporary, “a fresh variation of the same elements” according to the company’s website. The new brand look includes a new logo, color palette and design elements. The caribou has been reworked and now […]
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