Art, design, music and beer. Is there a better combination to kick off summer? I didn’t think so, and that’s just how Addison Whitney’s designers spent the first day of summer last Friday, June 21st. Organized by our very own designer, Chris Cureton, Sum Art was a celebration of art and Charlotte’s growing creative community. […]
Continue ReadingTo Vine or Not To Vine
April 30, 2013
So, what’s Vine? It’s a Twitter-owned mobile app that lets users create and post up to six-second video clips. Basically, its video creation meets stop motion animation meets mobile flexibility. What does this have to do with branding? Well, when you think about it, a lot that can happen in six seconds. And, […]
Continue ReadingThe Truth About the Uninvited Redesign
September 04, 2012
“The ‘uninvited redesign’ has become a fixture on the Internet over the past few years. It perpetuates the perfect symbiotic relationship between designer and audience: People love seeing what Wikipedia or Microsoft might look like in the hands of a genius, and designers love stretching their legs without the burden of a real client or […]
Continue ReadingCable Networks Rebrand to Stay Ahead of the Game
August 21, 2012
TV is a tough business, and the competition for both viewers and advertisers is cut throat. After all, they’re the two factors in keeping a station afloat. So with the ever-growing popularity of DVR, online programming, social media and an impressively long list of channels, the cable landscape is changing. And with that so too […]
Continue ReadingGood Things Come in Great Packages
June 25, 2012
In a society driven by the importance of looks, package design is vital when it comes to brand image and is the best chance to make a sale based on looks alone. How many times have you been faced with a decision between two different products and let your decision fall on the design of […]
Continue ReadingWhy Marketers are Borrowing Instagrammer’s Photos
June 04, 2012
Everyone has heard the old saying “a picture is worth a thousand words” at least once or twice, but nowadays don’t be surprised if you hear it more often. It was this old proverb that inspired Kevin Systrom and Mike Krieger to launch a free photo sharing program called Instagram in October 2010. Instagram allows […]
Continue ReadingProduct Naming Spotlight: The Transition
September 14, 2011
It’s a bird … it’s a plane … it’s a car. Actually, it’s two out of three: a plane that transitions into a road-use vehicle. Hence the name: The Transition. For pilots, simply land at the airport, fold your wings up and drive home. I appreciate the simplicity of the name selected by the manufacturer, […]
Continue ReadingNew Look, Classic Taste: Coca-Cola Follow Up
August 24, 2011
Keeping a brand fresh while still maintaining its integrity can be challenging. While an updated look could modernize your brand or help it stand out in a crowded marketplace, it is important not to lose sight of who you are and what your brand stands for. Imagine just how challenging refreshing your brand would be […]
Continue ReadingMcMakeover
May 11, 2011
McDonald’s has introduced subtle changes over the past few years such as healthier menu options and new coffee drinks. Now, the fast food chain is undergoing a $1billion dollar makeover. According to USA TODAY, McDonald’s hopes to have the majority of America’s 14,000 locations revamped by 2015. Expect to sit at wooden tables or on […]
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