Branding Beyond the Field

July 13, 2015

When determining the success of a sports franchise brand, the product on the field obviously plays a large part. Wins bring publicity, excitement and recognition, all which are important aspects for any team’s brand. But much of what goes into building a strong sports brand can’t be counted on the scoreboard. When looking to successfully […]

Continue Reading

Diet Coke: A Case for Individualized Branding

July 09, 2015

Recently The Coca-Cola Company has revealed their plans to market all of their Coca-Cola related brands – Coca-Cola, Coca-Cola Life, Coca-Cola Zero, and Diet Coke – as a cohesive team of products, rather than individually. Market research has shown that there is some confusion about what differentiates these four products, and the Coca-Cola Company hopes […]

Continue Reading

Branding with Emotion

July 07, 2015

It is well known that people often buy based on emotions, and justify with facts. cites a study which showed “when evaluating brands, consumers primarily use emotions [such as] personal feelings and experiences rather than information.” Though offering very different products, two relatively new brands, Packed Party Gift Boxes and S’well Water Bottles have […]

Continue Reading

Branded on the Fourth of July

July 02, 2015

As June comes to a close, consumers begin to see the flood of red, white and blue wash over their favorite brands, as each looks to find a way to incorporate the Fourth of July into their branding, marketing and advertising efforts. As with many holidays, brands can easily get lost in the increased noise […]

Continue Reading

Branding Growth: 3 Industries Seeing a Brand Increase

April 21, 2015

There is never a lack of competition for brands, both within their own industry or for the attention of their audiences. This constant competition underscores the importance of creating and maintaining a strong branding strategy and ensuring that all aspects of a brand are in line with that strategy. Here are three industries that have […]

Continue Reading

AW Capabilities Month: What is Verbal Branding?

March 09, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Verbal Branding, which encompasses […]

Continue Reading

Lowe’s Enters Connected Home Market with New Brand

February 27, 2015

Looking to make a considerable mark in the smart/connected home market, Lowe’s has begun leveraging Iris, its new brand that offers a range of connected home products, as outlined in a new article from Warc, an advertising best practices, evidence and insights website. The article, “Lowe’s Builds Smart Home Brand,” looks into how this new […]

Continue Reading