4 Ways Brands Can Top the Class in Back-to-School Branding

August 26, 2015

The days are getting shorter, there’s a chill in the air (at least for some of us) and football is back on the TV. That can mean one thing – be ready for the return of school buses during your morning commute and a flood of back-to-school ads coming your way. So, sharpen your pencils – here are four examples of how various brands can get an A+ in back-to-school branding.

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car key, sharing, brand

Gaining Brand Trust in a Share Economy

August 24, 2015

The success of the share economy lies in how its brands cultivate trust. These brands focus their efforts on making consumers feel that they are interacting with people they can get to know, even if it is through the relative anonymity of the Internet.

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New Traditions: The Trend of “Southern” Brands

August 18, 2015

Popular brands like Southern Proper, Southern Tide and Southern Marsh market themselves with a combination of a sense of heritage and a distinctly southern character to appeal to the collegiate and young professional market. This strategy has proven extremely successful, and these brands have become ubiquitous on college campuses and in post-grad life throughout the southeast.

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burberry trench coat

Find Your Trench Coat: Branding Success and Focusing on What You Do Best

August 11, 2015

A great brand usually begins with one thing it does very well. Louis Vuitton’s specialty is luggage. Christian Louboutin’s is shoes. Burberry’s had been the trench coat. However, often when a company achieves success, it begins to feel as if it can do anything and forgets what had made it so successful in the first place.

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New Report Highlights Importance of Strong Employer Brands

July 23, 2015

Employer branding, which has a reputation of being an afterthought in the branding process, is showing its worth in organizations throughout the world, according to a recent report from Randstad Talent. Organizations must continue to look inward when building their brand, taking into account the needs of their employees and how branding efforts will impact this group in addition to their external audiences.

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