Mixed by Addison Whitney
There’s always been a mystery associated with foreign brands, but some have found ways to use their homegrown origins to give themselves a completely different brand image in foreign countries.
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The days are getting shorter, there’s a chill in the air (at least for some of us) and football is back on the TV. That can mean one thing – be ready for the return of school buses during your morning commute and a flood of back-to-school ads coming your way. So, sharpen your pencils – here are four examples of how various brands can get an A+ in back-to-school branding.
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The success of the share economy lies in how its brands cultivate trust. These brands focus their efforts on making consumers feel that they are interacting with people they can get to know, even if it is through the relative anonymity of the Internet.
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Brands are taking full advantage of the benefits in engaging with their audience on social media, and these efforts are led by a number of luxury brands, according to a recent report by Shareablee, a social analytics company.
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Popular brands like Southern Proper, Southern Tide and Southern Marsh market themselves with a combination of a sense of heritage and a distinctly southern character to appeal to the collegiate and young professional market. This strategy has proven extremely successful, and these brands have become ubiquitous on college campuses and in post-grad life throughout the southeast.
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Welcome to another edition of “AW in Review”, our roundup of our latest brand salsa and Addison Whitney news and posts! We have a number of new authors contributing to this week’s review – enjoy!
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A great brand usually begins with one thing it does very well. Louis Vuitton’s specialty is luggage. Christian Louboutin’s is shoes. Burberry’s had been the trench coat. However, often when a company achieves success, it begins to feel as if it can do anything and forgets what had made it so successful in the first place.
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For brands, having a strong and prominent presence online is a vital aspect for success in today’s digitally-driven age. Consumers are spending more time online and more time researching their purchases, therefore raising consumer awareness to an all-time high.
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In recent years large and well-established brands that have long been able to rely on their long-standing history as the primary source of their brand equity have realized that, in a changing world, their past reputation may not be enough to propel them forward. In some cases, it is their impressive past which is the […]
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Employer branding, which has a reputation of being an afterthought in the branding process, is showing its worth in organizations throughout the world, according to a recent report from Randstad Talent. Organizations must continue to look inward when building their brand, taking into account the needs of their employees and how branding efforts will impact this group in addition to their external audiences.
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