Twitter is watching you.

May 13, 2010

……………………………………………………………………………………………………………….. Although Animal Farm is one of my favorite novels, George Orwell really annoyed me with 1984. Well, just kidding, I really liked that book too. I was just bitter that he picked my birth year to predict a totalitarian world where privacy and civil rights didn’t exist anywhere. I mean, I thought 1984 was […]

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Old Medium, New Mix

September 17, 2009

…………………………………………………………………………………………………………………………………………………. If you’re a magazine reader, get ready to see something different. On September 18th, CBS and Pepsi will launch their newest marketing experiment: video advertisements in a print magazine. That’s right. Selected Entertainment Weekly subscribers in NYC and LA will receive magazine copies embedded with wafer-thin screens running clips of CBS’s upcoming shows. Additionally, […]

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Addison Whitney Ranked as Top Ten Branding Agency

April 30, 2009

Advertising Age recently ranked Addison Whitney as the #8 U.S. Branding and Identity Agency as part of their 65th Annual Agency Report. InVentiv Communications was also recognized, ranking #19 on the list of the World’s Top 50 Agency Companies. GSW, Palio and Ignite were among the other InVentiv agencies named in the report. Congratulations to […]

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The Business of Design

July 22, 2008

Joseph DeSetto, author of Flash MX. Rich Media for the Web was recently in Charlotte interviewing designers for his new book: The Business of Design, due out today. The Business of Design will cover topics including legal and ethical issues, assets such as fonts and photography, and pricing and bidding on new jobs. DeSetto interviewed […]

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Visual Branding Team Recognized in American Corporate Identity 2009

July 02, 2008

The Visual Branding Team at Addison Whitney recently received recognition from the American Corporate Identity national design competition for their work on the LiquiSoft visual brand, created for Banner Pharmacaps. LiquiSoft is a new chewable, liquid-filled softgel designed with pediatric and senior populations in mind. The team was also awarded for their work with Parker […]

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Defending the Empty Vessel Approach to Naming

May 08, 2008

…………………………………………………………………………………………………………………………………………………. Maghan Cook, Verbal Branding Associate for Addison Whitney, was recently published in the May 2008 issue of PharmaVOICE. Please click here to view an abstract of her article on Defending the Empty Vessel Approach to Naming. By: Trista Thielker

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Review of PTMG Speaking Engagement

April 17, 2008

On April 1, 2008 Brannon Cashion, Senior Vice President of Addison Whitney, spoke at the Pharmaceutical Trade Marks Group (PTMG) in Dublin, Ireland. Brannon addressed the topic, from a brand consultant’s perspective, of launching a new pharmaceutical brand name. Thanks to Jeremy Phillips and IPKat team for reviewing the conference. By: Trista Thielker

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