Mixed by Addison Whitney
REI took the holiday weekend to make a big statement about their brand– closing their doors on both Thanksgiving Day and Black Friday. Even better, they developed a brand strategy to tie the decision back to their brand attributes made it stand out.
Continue ReadingAddison Whitney Health Senior Vice President Vince Budd is featured in the latest issue of PM360 Magazine, with another edition of the “Brand Slam” series. This month’s “Brand Slam” article is titled “Get to Know More About Brand Naming.” It focuses on the importance of partnering with branding and naming agencies who have an in-depth and extensive knowledge of the latest in branding regulations and trends.
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The research firm Clutch recently interviewed our own Brannon Cashion on the trends and best practices around naming a company. Brannon discussed several topics regarding what businesses should think about when working through the naming process and some trends he’s seen recently in naming. Building off of Brannon’s thoughts in the interview, we put together a list of five key points to consider when working through the verbal branding and naming process, complete with his thoughts from the interview:
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With the rise of our always-connected, social media-driven culture, consumers are choosing brands not just because of their prices or advertisements, but because those brands contain an aspect of their brand to which the consumer can connect – everything from a familiar logo or name to an emotional tie-in or, as is the case in this situation, the ability to “social media-ize” their purchase.
Continue ReadingWelcome to the first October 2015 edition of “AW in Review“, our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!
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“What’s your favorite color?” is a common question I get asked as a graphic designer. I usually respond with, “Well, what is the color being applied to?” Colors can make you feel a certain way. For instance, I like soft neutrals when it comes to painting my walls because it makes me feel calm, but bright red for a dress because I feel fun and exciting. When it comes to building a brand, choosing the right color is so important. I frequently urge clients to step away from the “I like” mentality, as color is subjective.
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Sometimes, the best way to move forward is to take a look back. To look back at the best of what you have been in order to ensure the best that you will be. For brands, this rings especially true when working through a rebrand or a brand refresh.
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“Your Entire Company Should be Considered Your Branding Department.” It is one thing to “be” a brand, with a solid brand foundation built on the principles to which your brand stands, but to “live” the brand is how you truly spread the brand strategy to its fullest extent.
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The recognition for the Apple iPhone brand is what poses our question. – Will the iPhone brand live forever? Or will it be replaced by an updated brand by Apple – an “ApplePhone” or something of the like?
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College football is a big-time player in the American sports scene, with billions of dollars spent and millions of fans heading to the stadium each weekend. With this enormous influence in our sports culture comes the emergence once again of brands who rival the biggest corporations in the world in terms of their brand equity. Here are the five college football brands who are tops among the rest.
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