May 04 2011
You may recall the posts in March about the Insperity launch. We did our best to sum up our engagement with the Administaff/ Insperity team, but it is a lot more exciting to hear about the transition directly from Insperity Chairman of the Board and CEO Paul Sarvadi. (He also happens to be one of the founders.) Take a look at the video below.
May 02 2011
From creating names to designing logos a number of Addison Whitney brands can be seen onboard the new ship. We had so much fun working with the Carnival team, and we want to continue that fun with a little interoffice competition.
To help us decide which Addison Whitney team member can claim bragging rights around the office check out the AW brands below and “Like” your favorite! And if you want to read more about our work with Carnival click on the logos below.
Mar 24 2011
On March 3, 2011, the Administaff family gathered to celebrate 25 years of success and a new beginning as Insperity. Some members of the Addison Whitney-Insperity team were lucky enough to attend and witness this magical evening.
Picture this – Minute Maid Park home of the Houston Astros, deep in the heart of Texas, buzzing with the excitement of more than 3,000 people. As we all filed into seats along the third baseline, we were met with an incredible program. Hosted by new Insperity spokesman Jim Nantz, it featured a conversation with Steve Forbes and presentations by company leadership. Saying the presentation by Chairman and CEO Paul Sarvadi was inspiring and energizing just does not do it justice. He passionately talked about the company’s evolution over the past 25 years and his vision for the years to come. This new vision coupled with the new corporate identity was unveiled in 3D – yes, thousands of guests put on branded 3D glasses for the unveiling.
The night featured an amazing spread of food, dancing and festivities. As we headed out to left field to get our souvenir – an Insperity-branded box filled with mementos celebrating the company’s history – Michael McDonald took the stage to cap off the night.
Often times when our clients launch new brand strategies or corporate identities, we do not get to witness the excitement of the event. So being able to attend was very special for our team. Every detail of this event and the Sales Convention happening at the same time were so well thought-out and very impressive including the signs, stage lighting and the entire color palette – all of which changed overnight.
To borrow something we overheard employees saying that night: here’s to Insperity – cheers!
Mar 15 2011
Administaff loved their octagon icon, from the shape of their receptionist desk to the rings made for the founders, the octagon was literally everywhere. This presented a huge challenge, not only logistically, but also in the ingrained passion behind the icon. Therefore, Addison Whitney’s initial goal in the early stages of the visual branding development process was to show a wide range of options that presented several opportunities for the new Insperity brand to have an ode to the previous logo at some level. Throughout a couple of rounds, one concept kept on rising to the top and seemed to be a perfect transition from the previous Administaff logo.
The new logo features a web/spark/compass icon that highlights the idea of alignment. The different segments signify how the company offers several business performance solutions for a wide range of companies. The design branches outward to show continued growth and confidence. The color palette was perceived as refreshing and eye-catching. To balance out the more modern colors is a stable, traditional typeface that has several curves that match that of the icon. Overall, the new identity lays a foundation for a fresh, energetic visual brand that truly matches the devotion and passion for prospering businesses and communities found within each Insperity employee.
Contributed by Nick Irwin
