Mixed by Addison Whitney
TOMS Launches Marketplace, Roasting Co.; Continues To Build on Social Good Promise 10 million pairs of shoes to children in need. 150,000 people have had their sight restored. And now? One of TOMS’ latest ventures, Marketplace, brings 30 socially conscious brands together via a platform to help them succeed. Committed to give back to their […]
Continue Reading
After months of preparation, dedication and hard work, Addison Whitney is delighted to officially announce the launch our newly designed website, www.addisonwhitney.com. The new website is clean, colorful and a stronger representation of our brand. Our goal is to provide our visitors with an extremely user friendly site that clearly communicates who we are and […]
Continue Reading
Back in June, I wrote about my undying love of Chipotle and its brand. I wrote about the company’s original short film, released in 2011 and entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an […]
Continue ReadingI. love. Chipotle. There, I said it. And no, I’m not referring to the pepper, but the mouth-wateringly delicious Mexican grill. The best part is, it goes beyond the food. I love the cheekiness of Chipotle’s brand, but the fact that it’s mixed with a “Food With Integrity” mission, I have become the most […]
Continue ReadingWith all the news, images and heartbreaking videos coming out of Oklahoma, it’s impossible not to be saddened by the devastation left behind after this week’s storms. It is times like these that it’s easy to get distracted by all of the sad news and forget to notice what else comes from natural disasters like […]
Continue ReadingBranding has become such a general term – a catch-all for everything relating to a brand: names, logos, portfolio organization (we call this architecture), advertising, public relations and marketing. In its purest form, branding is defined as “the promoting of a product or service by identifying it with a particular brand.” So, sticking with this […]
Continue ReadingSo, what’s Vine? It’s a Twitter-owned mobile app that lets users create and post up to six-second video clips. Basically, its video creation meets stop motion animation meets mobile flexibility. What does this have to do with branding? Well, when you think about it, a lot that can happen in six seconds. And, […]
Continue ReadingBrand extensions are a common way for established brands to profit from untapped markets that their current product line does not appeal to. By entering into an entirely different product category, these brands can attain these customers and, if done correctly, the extension can be a very lucrative endeavor. For example, Ralph Lauren’s Polo brand […]
Continue ReadingThey say good things come in small packages. With products ranging from Luna bars, perfume, earbuds, green tea and mascara, brands are seizing the opportunity to distribute product samples in a little package called, Birchbox. Birchbox.com, is a subscription-based service that delivers a monthly box of beauty samples to your door for a small […]
Continue ReadingAirport security checkpoints create lines, pat-downs and frequent headaches for travelers. There are also the dull colored table trays on airplanes that make your snack and beverage look, well dull. Airlines have long wanted to engage travelers through these mediums so it was naturally when they invited companies to place advertisements on security checkpoint […]
Continue Reading